You Are Browsing ‘Featured’ Category

Lawyer Marketing & Branding Using Entity Based SEO

05/09/2012 // West Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras // (Blog) OneSeoCompany.com provides a great explanation of the most recent addition to Google’s algorithm. In conjunction with the recent Panda and Penguin updates, Google has introduced a new tool in its spam fighting arsenal, all with the goal of providing the most relevant search results. Lawyer marketing teams...

Social Media Shown to be Most Effective Marketing Channel on the Web

04/26/2012 // Orlando, FL, USA // ~ Social Media Gal ~ // Sherri Lyn Giguere Businesses are tapping into social media marketing to increase brand awareness, manage reputations, promote specials and aid in search engine optimization. In this year’s Digital Content Marketing Survey, it was found that of those utilizing social media as part on an internet marketing program, 53% found it to be the most effective...

Hospitality Hones in on Social Media Marketing

04/11/2012 // Orlando, FL, USA // ~ Social Media Gal ~ // Sherri Giguere Just how is hospitality using social media? From placing the hotel concierge on Twitter to giving guests a behind the scenes look into hotel operations on Facebook, social tools are becoming increasingly popular. Some have even found a way to turn social media into real dollar bills. By using Flip.to, a new online marketing tool that turns...

Facebook ‘Friends’ Greenpeace with a Clean and Renewable Energy initiative!

12/15/2011 // West Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras Learning to collaborate has been an integral part of the evolution of our species. From the industrial age to present day corporate profits have come at the expense of people and our planet. Changing corporate attitudes is virtually impossible unless it translates into a new sound business principle. Only recently have...

Don’t Hide Your Lawyer Web Videos in Cyberspace

11/03/2011 // Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras Not optimizing your lawyer web videos is akin to just setting them adrift and hoping they wash back ashore on page one. Highly unlikely without the help of video optimization, which Google Universal supports for web videos. This isn’t the only step when creating lawyer web videos; quality production, a call to action, and...

Lawyer Marketing: Law Firm-Created Accident App a Big Waste of Time?

10/26/2011 // Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras This is a great example of a law firm in California that apparently had too much time on their hands. While the intention to create an app to help market personal injury lawyers sounds interesting, it is really just a waste of time. Everything you can do with the app can already be done with the iPhone. Not to mention iPhone...

18 people were injured after scaffolding on a Harlem building

09/28/2011 // New York City, New York, USA // Tara Monks // New York City injury lawyer On Tuesday, September 20, 2011, 18 people were injured after scaffolding on a Harlem building fell atop a city bus that was transporting them, reports New York City injury lawyer Jonathan C Reiter. According to reports from the NYPD and FDNY, the accident occurred at approximately 9:30 am at 301 West 125th St., near Frederick...

Law Firm Websites: Personalization May be the Key, But Don’t’ Forget the SEO

09/23/2011 // West Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras law firm website pro To attract and successfully connect with potential clients a firm must market its individual attorneys says Robert Algeri. Personalization including video, case settlements, blogs etc. may put a prospect at ease but it is a secondary step for firms marketing themselves on the Internet. Law firm websites...

Lawyer Marketing Optimization News: All Marketing Lists Not Created Equal

05/25/2011 // New York, New York, USA // Rene Perras…… Le Buzz // Rene Perras- law firm web marketing consultant The Supreme Court weighs in- is it okay for pharmacies to sell Doctor’s prescription records/lists for marketing purposes? Lawyer marketing consultants are unable to buy these types of lists due to state bar rules. This forces law firm marketing companies to implement a robust lawyer...

Lawyer Web Video Marketing: Plagiarists Sent To Detention

05/13/2011 // New York, NY, USA // Rene Perras…… Le Buzz // Rene Perras- Law firm web marketing consultant Well done, Google! I had to applaud you when I read this article. Our lawyer web video marketing firm works hard to produce content that highlights each law firm’s individuality. Stolen content takes away the uniqueness every attorney strives to project. The content and videos uploaded on...