FOR IMMEDIATE RELEASE:
Contact: Geoffrey Colon
Electric Artists
212.354.2650 x41
[email protected]

/EIN News/ STA Travel is proud to announce the launch of a rebrand of its North American website at statravel.com. The revised UK site went live at the beginning of April. The initiative focuses on the unveiling of a newly-designed website and brand logo.

The newly-launched website includes social network content from STA customers, destination content written by STA specialists and enhanced user interactivity and site navigation.

Other online features will be introduced over the coming months such as user-generated reviews allowing travelers to add and augment their own experiences.

STA Travel appointed UK-based strategic digital agency Graphico as its long term partner in creating a new online presence for the brand. In addition, brand research finding innovative purchasing habits amongst the millennial generation was spearheaded by Anne Bahr Thompson and R&D&Co.

STA Travel VP of Marketing and Ecommerce Kristen Celko said of the rebranding initiative: “STA Travel focuses on students and young adults whose lives have been influenced tremendously by technology and collaboration trends in recent years. A primary goal of our branding efforts was to better understand our global consumers and refine our identity and services to support their travel interests and experiences.”

“The new STA Travel brand embodies the face-to-face approach that we bring to travel. It is designed to reflect the vibrant and dynamic nature of our student and young adult travelers. Travel is not a static experience and we wanted our logo to reflect that.”

http://www.statravel.com

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