Designer Brand Ello Furniture – Furniture Liquidation

Rockford, Illinois – September 4, 2009 — The Ello Furniture Factory, the largest domestic furniture manufacturer in Rockford Illinois, with millions of dollars of the finest domestic and imported contemporary home furnishings is opening their showrooms and factory to the public for a limited time Total Inventory -Total Liquidation. On display for Sale at prices BELOW WHOLESALE will be over five acres of bedrooms, living rooms, dining rooms, entertainment walls, accent pieces, accent tables, and thousand of other items

For over a half century, 1950, Ello Furniture, has been recognized as a leading manufacture for high end contemporary home furnishings. From their factory in Rockford Illinois they have produced some of the finest custom furniture in the world. Their furniture includes unique, finely crafted pieces that appeal a wide range of consumers. A slow-down in the housing market and changes in oversea sources has resulted in a huge overstock of products and forces the factory to liquidate over FIVE MILLION DOLLARS OF INVENTORY at prices that are 60% to 90% below regular retail. Selection of available products includes hundreds of bedroom styles, over 75 different dining room groups, rows and rows of vitrines, entertainment centers and accent tables, and dozens of fine quality leather upholstered products for upscale homes.

“The total liquidation of all available inventory will begin on September 10th”, said Alan Molton the second generation president of the company. “There is over 200,000 square feet in our showroom/warehouse and the entire space will be filled with furniture. The general public will have a unique opportunity to see and buy the finest quality home furnishings at price discounts never seen before…..below wholesale”. Molton went on to say, “We have reductions of up to 90% on every item in this factory. Every item will be sold as quickly as possible to allow us to return to our service to our regular wholesale dealers. ” Molton continued, “This is not a retail sale or a retailer selling discontinued products. This is a factory selling merchandise direct to the public at prices never seen before. Every item in the multi-million dollar inventory must be sold, regardless of cost…

The decision to open the factory to the public, was made by Larry Molton, original owner, who decided this was a way to liquidate excess inventory when orders slowed down. In the past, the Ello sale was a one or two day event. “Now we will stay open week days, weekend, nights until everything is gone continued Molton. In announcing the sale, Molton stated, “The decision to open our factory to the buying public will give people a very special opportunity to own very expensive pieces for a fraction of the normal retail selling price. Everyone in the industry is struggling and we need to liquidate this inventory fast”.

”It is expected that customers from many neighboring cities, including Chicago, St. Louis, Springfield, Davenport, Detroit, Milwaukee and others will flock to this event because of the pricing and selection”. Molton continued, “It’s worth the drive from anywhere for the chance to own Ello Furniture at these drastically reduced prices. We expect people to drive hundreds of miles for this a once in a lifetime chance to furnish their homes with unique contemporary furnishings at below wholesale prices..


The Ello Factory total liquidation will begin on Thursday, September 10th , and will continue until all merchandise is sold regardless of cost. Advisors to the event will be Illinois based Deere Park & Associates, one of the leading consultants to the furniture industry. According to Alan Molton`, “Deere Park & Associates was clearly the best furniture consultant in terms of reliability, integrity, professionalism, resources, and proven success. It is very important to us to maintain the standards and reputation we’ve earned over the past 54 years.”


For more information contact: Alan Molton, phone: 815.964.8601
email: [email protected]

General Public:

For more information call: 815.964.8601
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