Anand International of Leiceter was established in 1981 dealing in the distribution of premium brand Audio/Video accessories and tapes, Camera films and Batteries. They deal with premium brands such as Duracell batteries, Panasonic batteries, Energizer batteries, Eveready batteries, Memorex batteries, Verbatim CDRs/DVDs, TDK CDRs/DVDs, Samsung Pleomax CDRs/DVDRs, Memorex CDRs/DVDRs, Samsung Pleomax PC Peripherals, Perixx brand PC Peripherals and other brands such as Rizla, ZigZag, Clipper lighters, etc…

The group distribute over 50 Million CDRS/DVDRS & 100 Million Batteries a year to Major High Street Retailers, Grocers, DIY Stores, Discounters, Convenience, Wholesale Cash & Carry’s, Van Sales, Government & Local Authorities.

Sainsbury’s, Morrisons, ALDI, Staples, HMV, Dunelm Mill are a few High Street multiples and supermarkets they distribute to. The company is also a major exporter to Spain, Germany, France, Italy and other European countries.

Late Mr Anand was the founder of the company in 1981 who passed away during February of 2009. Jay Anand, Babu Anand and Vic Sethi forma great team and have taken the company strenght to strength year on year.

Jay Anand says “Honesty is our Policy, we will not be beaten on quality, service and price”. Jay is always based in the offices and looks after all the administration matters of the company.

Babu Anand quoted “We have always and will carry on working with our supplier and customer chain in a partnership manner. We along with our suppliers and customers are always proud of being associated with one another.”

Vic Sethi looks after most multiple retailers and also sources new products for the company from UK, Europe and The far-east.

Vic contributes his time into communitiy and social responsibilities. Information on Vics activities can be found on

Vic is the Chairman of the UK’s largest BME diversity Football club called the GNG Club and sits on the Board of The Prince’s Trust. He came to UK in 1991 from Kuwait during the invasion of Kuwait on the 2nd of August 1990.

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