Beer Battle Begins in Mexico as Heineken Buys Brewer
January 12, 2010 /EIN PRESSWIRE/ The attractive and highly profitable beer market in Mexico draws a new customer south of the border as Dutch brewer Heineken announced it was acquiring the beer unit of Mexico’s number-two brewer, FEMSA.
Between Heineken and Belgian brewing giant Anheuser-Busch InBev, the two companies now own almost all of Mexico’s brewing industry. The purchase leaves the world’s second-largest brewer, SABMiller, on the outside looking in at the lucrative Latin market. The purchase puts such brands as Dos Equis, Tecate and Sol into Heineken’s portfolio.
Follow the latest movements in the multibillion-dollar brewing industry with these news sections on Beverage Industry Today:
Latest Mexico Beverages News – http://beverages.einnews.com/mexico/
Latest Heineken News – http://beverages.einnews.com/news/beverage-heineken
Latest FEMSA News – http://beverages.einnews.com/news/fomento-economico-mexicano-sab
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