Focus on the Family’s Anti-Abortion Super Bowl Ad Raises Ire of Women’s Groups
January 27, 2010 /EIN PRESSWIRE/ More than 30 women’s groups have sent a letter to CBS, demanding that the network cancel an anti-abortion Super Bowl ad sponsored by the Christian group Focus on the Family.
The ad, which features former University of Florida quarterback and Heisman trophy winner Tim Tebow and his mother, reportedly features Pam Tebow telling the audience of her decision to carry her son to term despite a recommendation from doctors that she have an abortion.
A representative from the Women’s Media Center claims CBS should adhere to their policy of not airing controversial ads, but CBS countered by saying it no longer took a blanket approach to such ads – and thus has changed its policy.
Will the ad air on Sunday? Read more about this story at Marketing & Advertising Industry Today:
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