Book Publishers Look to Boost E-Book Prices with Apple iPad

January 28, 2010 /EIN PRESSWIRE/ Facing a downward trend in pricing for e-books, publishers may have found a new friend in Apple and its new iPad device.

According to the New York Times, five of the world’s largest publishers – including Penguin and Simon & Schuster – have signed on to provide e-book content for iPad. But unlike most books sold on Amazon’s kindle, Apple is giving publishers more leeway in pricing their books.

Apple and the publishers have agreed to a formula that ties the maximum e-book price with the physical book price, and publishers will be able to charge $3 to $5 more per title than they can charge on Kindle, which established its common price at $9.99.

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