/ EINPresswire.com / February 16, 2010 (Columbus, Ohio) – The Portland Area Radio Council (PARC) has enlisted Remerge, a Columbus, Ohio integrated media advisory company, to provide online training to PARC’s radio members throughout 2010. Remerge has been working with traditional media companies, including radio, on multiple medium strategies to evolve their business model.
PARC is comprised of Alpha Broadcasting, Entercom, Clear Channel and Westside Radio, which accesses 20 radio stations statewide. PARC’s commitment to the Portland marketing place is to offer leading edge solutions. Remerge’s training will allow PARC to remain in the forefront of marketing and advertising strategies.
“We’ve been able to help stations significantly increase their digital dollars through using radio and the web together to generate measurable results,” said Remerge Managing Partner, Tonya Eberhart. “Training is key – understanding how to blend traditional and new media into one integrated marketing solution.”
The PARC mission is to promote the power of Radio to create fiscal health for both local businesses and the communities that Radio serves in the Portland, Oregon metro area. PARC’s Executive Director, Melissa Kunde, says convergence of digital with terrestrial is vital to radio’s success and is definitely the focus for Portland area broadcasters.
“Radio is supremely involved in digital media and with multiple touch points. Thinking of radio as just on air, while effective, is not the only way to use Radio. It’s a powerful medium for reaching the consumer and driving traffic to online destinations…” says Kunde, “…Remerge has a very unique, ground-up approach for building that knowledge in a comprehensive manner.”
Chuck Francis, Co-Founder of Remerge says evidence of radio’s benefits in the digital arena is becoming more evident. “Recently Constant Contact (an online email marketing solutions company) saw a 50% spike in business and actually hired more people at a time when most marketing companies were slashing staff… radio was the cornerstone of their marketing plan…”
Remerge training will begin in March of this year. “We’re very excited about working with Remerge…” said Kunde, “…we’d love for Portland to begin to set the standard for radio everywhere.”
Remerge Media is a multi-media advisory firm, specializing in new media integration and simultaneous media solutions. More about Remerge can be found online at http://www.remergemedia.com
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