February 24, 2010 /EIN PRESSWIRE/ The advertising agency behind a new anti-smoking campaign in France has definitely drawn attention to its racy message, especially from feminist and pro-family groups that have called the ads “scandalous.”

The campaign in question shows male and female teenagers kneeling in front of a man as if being forced to give oral sex. A cigarette takes the place of the man’s sexual organ and a caption reads: “Smoking is to be a slave to tobacco.”

The leader of the ad campaign told The Independent, “The old arguments – tobacco is bad for you – don’t work any more. The message here is that tobacco is a form of submission. In the popular imagination, oral sex is the perfect symbol of submission.”

But Florence Montreynaud, of the feminist group Chiennes de Garde, said that an image implying underage sex should never be exploited, even for a good cause.

Read more at Tobacco Industry Today:

Latest France Tobacco news – http://tobacco.einnews.com/france/

Located at http://tobacco.einnews.com, Tobacco Industry Today is a service of EIN News, an industry leader in news monitoring for business professionals and analysts. Using a combination of proprietary search technology and human editing, EIN News delivers to its members the latest tobacco news from around the world, saving them valuable time they’d spend searching for information. New users to Tobacco Industry Today can enjoy a no-obligation, one-week free trial.

About EIN Presswire
The EIN Presswire press release distribution service is a news-syndication solution that distributes news to more than 10 million visitors annually at EIN News and millions more through its press release distribution partners. A news source for leading journalists, decision-makers and industry professionals worldwide, EIN Presswire targets press releases to a wide array of worldwide business professionals in more than 80 different industries. EIN Presswire also offers affiliate network opportunities and news distribution to tens of thousands of news subscribers daily. Read the newest business news at http://www.einpresswire.com and the latest world news in more than 80 different industries at http://www.einnews.com.