Are you thinking about implementing a web design into your marketing strategy? If you are, congratulations! A strong web presence is one of the most lucrative steps you can take to brand a company’s name and image, while rightly claiming your address on the Internet.
However, before venturing out into the vast world of web design and choosing a skilled and qualified web designer for the task, there are 4 things you must take into consideration for this important investment.
#1 – Flashy is pretty but not search engine-friendly
Of course, flash animation on websites is fun to look at and is a hot trend in web design. However, if you want your website to be found, opt against an entirely flash-based website. Reason being, the main search engines (like Google) cannot see any of that pretty flash. Search engine “crawlers” only read text to index a website, and that’s what they will look up when web searchers do a search.