05/19/2010 // San Francisco, CA, U.S.A // Law Firm Marketing Dude // Kevin Quinlan
Law firms have relied on their senior partners to execute new marketing initiatives. These attorneys have grown their business through referrals and have a bias against attorney marketing. Old school lawyers are living in the past and have resisted embracing new law firm marketing tactics to generate business. What makes sense is to trust the junior associates since they have a better understanding of lawyer web marketing and can help select the right lawyer marketing firm. Change is great!
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