/EINPresswire.com/ AMHERST, N.Y. – Betterness In Business by Bob Deneen reviews how small enterprises can achieve peak performance. In addition to the strategies of management experts, the book includes the unique Management Helperâ„¢ that helps to put performance-building tactics into action.
The author suggests that if more entrepreneurs focused on strategic planning and target marketing there would be fewer business failures, plus higher profits and more jobs.
Betterness In Business reminds entrepreneurs that the prime requisite of business is to get customers – and the function responsible to fulfill that requisite is marketing. Not the tactical marketing that is limited to advertising and sales, but the strategic process of marketing. According to Harvard Professor Theodore Levitt (The Marketing Imagination) “there can be no function not marketing oriented.” Dr. Levitt encouraged betterness — the achievement of peak performance in every element of an enterprise. Levitt stressed that peak performance requires the right product, at the right price, in the right place, at the right time.
Deneen asserts that entrepreneurs often persist in doing the things that prevent peak performance – which is why 72 percent of small firms are unprofitable. A common mistake is to produce things without first researching the market to assure that customers will want what is offered. Owners who adhere to a strategic marketing discipline, achieve substantial increases in marketshare and profit.
For more information, or to request a free review copy, members of the press can contact the author at [email protected] Betterness In Business is available at Amazon.com.
About the Author
Deneen is qualified to write about business performance from experience in national and international markets in commercial, medical, and technical industries. He is a business graduate of Alfred State College and the University at Buffalo Center of Entrepreneurial Leadership (CEL). In 1992, he directed a continuing education program to guide CEL alumni in strategic planning. His research and networking with entrepreneurs exposed the need for marketing to be positioned as the prime discipline of business.
In addition to Betterness In Business, he is the author of Betterness In Life and How to Excel at Investing.
Bob Deneen
Phone; (716) 630-0833
E-mail: [email protected]
Web: www.bobdeneen.com
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