Strong game sales, favorable exchange rates keys to success
July 13, 2010 — French video game giant Ubisoft beat estimates for its first quarter ending June 30. Estimated sales totaled 160 million EUR, exceeding estimates by approximately 15 million EUR.
The Q1 revenue was not only above estimates but was up a whopping 93% over last year when the company took in 83 million EUR.
The company pointed to strong sales of Splinter Cell Conviction, which moved almost 2 million units, and good performances from general audience titles, including back-catalog titles, casual titles, Just Dance, Assassin’s Creed 2 and Avatar. The company also saw a 9 million EUR gain due to favorable exchange rates.
For the next three months, Ubisoft is featuring a limited number of releases, highlighted by H.A.W.X. 2 and R.U.S.E, but the company expects to match its Q2 2009-2010 revenue of 83 million EUR.
Ubisoft CEO Yves Guillemot has his eyes on his company’s holiday lineup, saying, “This year’s E3 further confirmed the potential for our end-of-year line-up, demonstrating how varied and distinct our offering is.” He added, “Proven franchises such as Assassin’s Creed, Driver or Ghost Recon will offer unique experiences for seasoned gamers. In particular, Assassin’s Creed Brotherhood should allow us to reaffirm our position as one of the industry’s best multiplayer developers. The preorders are the strongest ever seen, already 20% above those from the same period last year, even before the awards announced following E3.”
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