09/02/2010 // Dallas, TX, USA // SEO for Lawyers // SEO for lawyers
If your law firm is spending money on PPC ads to drive traffic to their website, then make sure that traffic is converting into leads. A well designed landing page that is specific to what the ad promoted is essential to making each visitor on your site count. Landing pages should include a call to action, contact form or request for more information, and limited information so as not to distract the visitor away from the original intent of their visit to your site.
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