09/09/2010 // Dallas, TX, USA // SEO for Lawyers // Lawyer SEO Marketing
Law Firms need to optimize for Google’s new Instant Search. This new search function means that websites and paid searches that are using a phrase (long tail SEO) will appear only after those using a short set of key words (short tail SEO) because the searcher must first type the short set of words on their way to entering a phrase. For example, if searching for “Divorce Lawyer Child Custody Specialist” results for “Divorce Lawyer” will show first as the rest is being typed.
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