09/16/2010 // Dallas, TX, USA // SEO for Lawyers // Lawyer SEO Marketing
There are common pitfalls lawyers should avoid in social-media campaigns. The first and most common is starting a social-media endeavor without a well thought out plan. Another common mistake is the failure to take your target audience into account. Other pitfalls to avoid include the creation of worthless content, failure to remain consistently active, and using social networks as tools for your sales pitch instead of areas online to build relationships.