There was an air of excitement at the corporate headquarters of Eluma Cigs, LLC the morning after Katherine Heigl’s appearance on Letterman when she touted her Electronic Cigarette or more widely known as Eluma. As a star on Grey’s Anatomy and in hit films like Knocked Up and Killers, Katherine Heigl always surprised her viewers, be it with her comic timing or her occasionally combative personality. But last week, her September 27 appearance on The Late Show with David Letterman surprised for a different reason: her enthusiastic recommendation of electronic cigarettes!

Midway through Letterman’s interview, the host asked Katherine about her recently revealed addiction to cigarettes. She admitted her difficulties with cigarettes, including her struggle to quit smoking altogether. “I tried everything,” she said. “I did the patch, I did the gum…and went bananas.” Even the prescription drug Chantix didn’t do the trick.

Then, producing an electronic cigarette from under her seat, she triumphantly proclaimed “But now I do this,” and took a long draw in front of a shocked Letterman, exhaling a cloud of smoke like vapor. “Bet I’m freaking you all out right now, huh?”

As the audience gaped, Letterman interrogated Katherine, who was happy to oblige: the device, called an electronic cigarette or more widely known to it’s users as Eluma and available at, contains a liquid nicotine solution. A vaporizer in the electronic cigarette heats the nicotine until it forms into vapor, which is then inhaled. No smoke or combustion is used, making the Eluma a more pleasing alternative to tobacco cigarettes without the harsh chemicals, carcinogens and odor.

Letterman was amazed. “Will it make you dizzy?”

“Here,” said Katherine, “try it.” She passed her bejeweled electronic cigarette to Letterman, who took a few puffs. Clearly enjoying himself, he blew smoke rings before handing it back.

“This is incredible,” he said.

“[And] it’s not bad for you!” Katherine replied. As it turns out, she’s not the only one in love with products like Eluma’s, also known as e-cigs or electronic cigarettes. Heartthrobs Leonardo DiCaprio and Johnny Depp, as well as veteran sportsman Jose Canseco, are also e-cig advocates. In fact, many Americans now enjoy Eluma electronic cigarettes, with many finding them a delightful alternative to smoking.

“We’ve seen a significant increase in orders since the Ms Heigl’s appearance on Letterman” says a spokesperson for Eluma Cigs, LLC a Chicago based company well known for it’s popular brand of electronic cigarette – Eluma sold exclusively at

The spokesperson goes on to say “With the ever increasing cases of cancer and advertisements for cancer treatment centers, it’s blatantly obvious that smokers are looking for an alternative to tobacco cigarettes.” has announced a promotional discount celebrating the introduction of electronic cigarettes by Katherine Heigl on Lettermen. Use coupon “HEIGL” during checkout at for a special 10% discount off your first purchase.

For more information or to purchase Eluma visit

PR courtesy of Online PR News:

James Smylie
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