Heartland Tanning, industry leader in commercial tanning beds, holds Heartland Expo in Fort Worth, Texas, on November 12 to 13, 2010.

LEE’S SUMMIT, MO. – Heartland Tanning, a leading distributor of commercial tanning beds, lamps and accessories, recently announced the dates and venues for its first Heartland Expo to be held this November. The Texas Heartland Expo will be held on November 12 to 13 at the Embassy Suites – Outdoor World at Dallas/Fort Worth in Texas. With the overall theme of “Show Me the Money,” the expo will feature speakers and exhibits that help salon owners improve their business and increase profits.

“At Heartland Tanning, we understand that today’s challenging economy leaves many salon owners looking for new ways to market and improve their business,” said Greg Henson, CEO of Heartland Tanning. “We make it a priority to not only provide exceptional tanning beds and accessories at affordable prices, but also to offer the opportunity to learn, connect, network and grow in a community of industry leaders and professionals. Our Heartland Expo in Fort Worth allows salon owners to have fun, while finding new ways to improve cash flow.”

Special features at the Heartland Expo include presentations on merchandising, marketing and selling strategies, as well as a premiere of new 2011 products. Attendees can get a first-hand look at the newest trends and products to hit the tanning industry. Industry professionals can exhibit their new products and services, including lamps, lotions and tanning beds. Tanning certifications, such as the Smart Tan certification and Norvell Sunless Basic certification, allow professionals to gain the knowledge and authority they need to run a leading tanning salon.

Other events at the expo include a reception with dancing, drinks and casino games for attendees to socialize with other industry professionals, as well as a buffet lunch and Fashion Show.

“Networking with other leaders in the tanning industry is critical to business growth,” said Henson. “Our Heartland Tanning Expo allows salon owners to improve their business strategy and achieve their business goals through networking and communication. We are committed to keeping tanning professionals up-to-date on all new tanning products and innovations. Continual education is crucial to a successful tanning salon.”

About Heartland Tanning:
Heartland Tanning (http://www.tanamerica.com/) is a leading superstore for tanning salons retailing tanning beds, equipment, lotions, merchandise and other tanning supplies. The company carries the most popular tanning beds available on the market and also custom builds beds for its clients.

Media Contact:
Abby Clemmer
[email protected]

PR courtesy of Online PR Media: http://www.onlineprmedia.com