11/09/2010 // West Palm Beach, FL, USA // Rene Perras…… Le Buzz // Rene Perras

Lawyer Marketing News– There is no denying it; Google’s ability for delivering relevant search results has taken over the Internet and left all other search engines in the dust. The number one place to browse the web is shattering records, with the latest announcement of an all time global Internet traffic high. Google’s sites now account for 6.4 percent of all global Internet traffic, and if it were an “Internet Service Provider (ISP), it would be the second largest carrier in the world,” reported Arbor Network Security, the firm that conducted the research.

This analysis provides more evidence for law firms who are marketing on the Internet that their lawyer website needs to be ranked in Google. Utilizing powerful search engine optimization (SEO) techniques is imperative for placing your law firm website at the top of page 1 of Google’s search engine results page (SERP), and above your competitors.

Virtually all of the information on the Internet will eventually be indexed in Google’s database along with the billions of currently indexed websites. The key is getting your law firm website ranked on page 1 of Google for highly searched terms, not just indexed and ranked anywhere. Being ranked on page 1 of Google for highly searched terms will drive traffic to your attorney website, resulting in new cases and clients.

There’s no point in having a lawyer website if a prospective client can’t find you; maintaining high visibility with top Google rankings is crucial to your law firm’s Internet success.

Cepac’s state-of-the-art optimized law firm websites and newsrooms, have spider-friendly architecture, which allows Google’s bots to easily crawl your website promoting better indexing and ranking. A Cepac powered newsroom and website can create optimized content both on and off site, which assists in link building. This technique develops organic relationships, “votes of confidence” or “endorsements” from other authoritative websites to help strengthen the law firm’s website Google page rank. Cepac’s technology will ensure that the law firm website has the best chance to be ranked, so it can be found by potential clients, without digging through page after page of search engine results. In addition, Cepac’s optimized Smart News Technology newsroom allows attorneys to create and syndicate optimized relevant content, which catapults their website to the top of the SERPs.

Cepac, lawyer marketing agency offers highly effective Internet marketing, advertising, social media campaigns and online public relations; along with more traditional lawyer marketing approaches including television, radio and print advertising.

For more information on website design for attorneys, lawyer marketing, SEO for law firms or Smart News Technology, contact Rene Perras or visit Cepac.com.

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