Industry experts explore online opportunities to save horse racing.

For immediate release.

Las Vegas, NV –November 15, 2010–Tens of thousands of gaming executives from around the world, including those associated with horse racing, attend the Global Gaming Expo each year in Las Vegas, NV, looking for information and insight on how to succeed in the fiercely competitive gaming marketplace. Racetrack, racino, and ADW operators are invited to attend a special panel focused on online opportunities. “Can They Save Racing?” is being held Wednesday, November 17, at 11:45 a.m., inside the Las Vegas Convention Center, Room N107.

The panel will be moderated by Tony Fontaine, President of ProPick Racing. Along with Tony, other panelists include Todd Roberts, CEO of Roberts Communications; Robert Holmes, President of RaceUwin.com; and Michael Calderone, CEO of Horse Racing Simulation LLC. The panel will not only discuss the challenges and opportunities facing new Internet account wagering enterprises in the horse racing industry, but explore the new technologies and content distribution platforms needed to develop and expand horse racing’s fan base; the importance of generating player interest through education and game play; new residential distribution of 80 simultaneous channels of racing; the inside perspective from a start-up Internet wagering operator; and the development of new online wagering applications.

“Anyone involved in horse racing needs to understand the importance of acquiring new fans, which includes techniques revolving around awareness, entertainment and education,” said Michael Calderone. “Unlike other major sports, horse racing is at a severe disadvantage because it is not associated with a normal curriculum presented to the up-and-coming generation of sports and gaming enthusiasts. What we lack through traditional sports educational protocol must be made up by utilizing engaging interactive social programs.”

Horse Racing Simulation LLC is an interactive media company whose focus is developing and deploying entertaining and educational horse racing programs. Horse Racing Simulation, established in 1999, operates the world’s largest social interactive horse racing game and community. To learn more, visit Horse Racing Simulation LLC.

ProPick Racing LLC is an online horse racing wagering operator of ProPickRacing.com, a fully regulated advance deposit wagering website regulated in the state of Oregon. ProPick Racing also develops and licenses software and technology focused on expanding the horse racing fan base through simplified wagering concepts and new racing-based wagering applications.

Contact:

Jerome Davis
Horse Racing Simulation LLC
Director of Communications
3230 E. Flamingo Rd., Ste. 8-307
Las Vegas, Nevada 89121 USA
[email protected]
702-641-8279

Press release provided by News Release Distribution.

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