EINNEWS, November 16—PepsiCo, which has made a fortune selling junk food, told financial analysts in New York Monday that it sees its future in foods that are “good for you.”
PepsiCo CEO Indra Nooyi said that while PepsiCo wasn’t easing up on its competition in the carbonated drink market and other not-so-good-for-you products, such as Doritos, PepsiCo hopes to sell a lot more dairy, fruit and vegetable drinks.
As Pepsi and rival Coke have lost market share in carbonated beverages to still water and sports drinks, both companies have taken notice of health and obesity concerns with sugary, carbonated products. But Pepsi has been much more aggressive in this area. In addition to drinks, the company is developing a line of healthy foods through its Quaker Oats division.
Several well-known nutrition experts have been brought aboard to direct Pepsi’s efforts at reducing the fat and sodium in its foods, and the sugar in its drinks. Pepsi brands include Tropicana, Quaker and Tazo teas.
CEO Nooyi said her goal is to triple sales of its healthier lines to $30 billion by 2020. The not-so-healthy sales currently are worth $50 billion a year.
She said Pepsi plans to cut sodium in each serving of its key brands by one-fourth in five years, and to add more whole grains, fruits, vegetables and low-fat dairy products into its line over the next 10 years.
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