Christine O’Kelly, Co-Founder Online PR Media, introduced Website Magazine readers to the Press Release Optimization Triangle. Utilizing this method, business marketers can spread their message quickly to the right people at the right time.

LA QUINTA, CA — With over 15 years experience in marketing and SEO, it is no wonder Christine O’Kelly, Co-Founder of press release distribution website Online PR Media, knows what makes an effective SEO press release. She recently published an article in Website Magazine revealing the ‘Press Release Optimization Triangle’ — key points that O’Kelly feels are vital to a press release’s success gaining visibility and rankings online.

The article, published in the December issue of Website Magazine, says that publishing effective news releases online requires a three-pronged optimization approach that consists of

•Search Engine Optimization (SEO) — Using keywords to optimize the title, summary and links within the press release

•Conversion Optimization — Using multimedia, actionable copy and website navigation to engage readers and propel them to take the next step

•Editorial Optimization — Ensuring the press release meets general PR standards with a strong news angle, proper attribution and third-person narrative.

The article, titled The Press Release Optimization Triangle, was included in the printed version as well as the online version of Website Magazine (which can be seen here:

“The dynamic multimedia press releases of today are a game-changer in my opinion. The power is now in the hands of the business owner. They can write and publish their own news announcements and get them in front of the right people at the right time — whether that is a journalist looking for a source or a customer looking for a solution,” said Christine O’Kelly, Co-Founder of Online PR Media (

Online PR Media has been on the cutting edge of SEO press release distribution. They were the first press release distribution website to offer multimedia press releases for $49 and they are one of the only distribution websites built with a focus on SEO. Recently, the company unveiled an interactive reporting feature for the Multimedia Press Release Package and the Maximum Media Visibility Package.

“Our goal has always been to offer an excellent press release distribution solution at an affordable cost. Our clients love that their news releases not only attract media attention, but also work as sales tools and SEO boosters. I’m glad that Website Magazine thought to feature the press release as an SEO tool because it is an important component that is often left out of an SEO or online marketing plan,” said Tara Geissinger, Co-Founder of Online PR Media.

About Online PR Media, LLC:
Online PR Media ( is an SEO press release service designed with SEO and social media principles. Online PR Media supercharges traditional media press releases with multimedia, social media and search engine optimization to provide the most visibility for news releases. The company is passionate about providing tools and resources for business owners on how to write a press release that gets visibility in the search engines, delivering their message to the right people at the right time.

About Website Magazine:
Founded in 2005, Website Magazine ( focuses exclusively on the business of running a website. By providing a broad scope of useful articles and tapping premier talent in the industry, the magazine covers all the elements that together make websites successful: search engine optimization and marketing, website design, content management, blogging, E-commerce, online advertising, email marketing, analytics, web software and applications, customer service/customer relationship management, web hosting, mobile web and more.

Media Contact:
Tara Geissinger
[email protected]

Press release courtesy of Online PR Media: