BluePay, a top merchant account provider, helps merchants increase sales and generate brand awareness with the ability to accept gift cards and loyalty cards for business.

CHICAGO – BluePay, an industry leader in secure credit card processing solutions, shows merchants how to accept gift cards for increased sales and improved business. BluePay offers a Gift and Loyalty Card program in addition to its wide range of credit card processing services, including retail and restaurant merchant account services, small business payment processing, and secure online payment gateways. The Gift and Loyalty Card program allows merchants to accept gift cards easily, safely and efficiently.

“The BluePay Gift and Loyalty Card program is an ideal solution for businesses like retail stores and restaurants that want to increase sales and brand awareness,” said Director of BluePay, Kristen Gramigna. “We make it easy to set up their current merchant account to accept gift cards, reload gift cards and manage account balances through their existing terminals.”

Gift card services can help merchants acquire new customers by bringing in people who may not normally shop there, as well as building brand awareness by essentially providing an advertisement in the consumer’s pocket. Gift cards also eliminate “cash-back,” providing a card with a credited balance for exchanges and returns, which helps to reduce fraud. Loyalty card programs encourage customers to keep buying, often providing rewards for making purchases.

BluePay’s payment processing services are also compliant with PCI DSS standards, helping to keep businesses and consumers safe from the many potential risks of credit card fraud.

“With any type of electronic payment process, there is a risk of fraud,” said Gramigna. “Our merchants can count on BluePay’s high levels of industry experience and expertise, especially when it comes to payment security. Our services comply with PCI DSS standards, saving merchants a great deal of money and potential devastating loss.”

About BluePay: Providing the highest level of data security in the industry, BluePay ( makes U.S. and Canadian credit card processing simple and fast. BluePay is a full-service, Tier 1 credit card processor based in Naperville, Illinois, with offices and data centers located across the United States. The firm leverages extensive industry experience and a comprehensive suite of credit card merchant processing services and ACH payment processing services to provide a complete system of credit card processing solutions with competitive rates. Follow BluePay on Twitter ( for company and credit card processing industry updates.

Media Contact:
Julie Heneghan

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