Praxius Technology, an early adopter and developer of real estate online marketing technologies, is launching a Lender-Agent Collaborative buyer referral system to assist loan officers in developing multiple pipelines for fresh homebuyer leads.
Amherst, NH – Praxius Technology, an early adopter and developer of real estate online marketing technologies, is launching a Lender-Agent Collaborative buyer referral system to assist loan officers in developing multiple pipelines for fresh mortgage leads.
Praxius, as a ten year veteran in real estate lead generation having led the transformation from offline to online marketing strategies, is putting its accumulated knowledge to work for loan officers by offering a simple platform for them to build powerful lead-building relationships with real estate agents.
The core of the Lender-Agent Collaborative, to be showcased at the upcoming New England Mortgage Expo on January 14, 2011, is a bundle of search engine friendly WordPress websites and online marketing training resources that a lender can purchase and distribute to a network of real estate agents.
Fred Doleac, President of Praxius and Broker/Owner of Virtual Homes, says real estate agents and loan officers who learn to collaborate for buyer lead generation are likely to fare much better than those who try to do it alone.
“What we’ve learned is that when real estate agents and loan officers team up to help each other, they end up helping themselves. A real estate transaction is a team effort, so it makes sense that the generation of a lead can be as well.”
He says that for lenders, it’s a numbers game.
“In terms of lead generation, it’s all about the network. If a lender has a network of real estate agents who are feeding him new buyers, she can survive and thrive in this market. Going solo carries much more risk in this economy.”
Controlling the flow of leads is an important part of the Lender-Agent Collaborative, ensuring leads generated by the system go to the lender. The lender can then distribute qualified buyer leads to an agent.
However, Doleac considers the video training backed up by weekly webinars provided by Praxius marketing experts to be the most critical component of the system.
“A lender can have all the latest tools, but if he doesn’t know how to use them, they are worthless. We’re providing a phenomenal video library of online marketing and social media training resources, along with weekly webinars. This is simply not available elsewhere, and shows we are absolutely committed to helping our customers succeed in their online lead generation efforts.”
Praxius will have a booth at the upcoming New England Mortgage Expo on January 14, 2011.
Praxius is a division of Virtual Homes, an Amherst, New Hampshire real estate company that has pioneered virtual back office technology, lead capture, and lead conversion processes.
55 Ponemah Road
Amherst, NH 03031
603-732-1800 or 800-856-2479
Fax toll free – 888-884-0543
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