Founders of the SEO press release distribution site Online PR News say that there has been no significant change in traffic source volume after the Google “Farmer” algorithm update.
/EINPresswire.com/ LA QUINTA, CA — Online PR Media Co-Founders, Tara Geissinger and Christine O’Kelly have issued a statement to help SEOs and companies gather data for their analysis on press releases and the Google “Farmer” algorithm update.
After the Farmer update, many user generated content sites, particularly article directories, were deemed to be negativly impacted in terms of their percentage of first page rankings.
However, based on Google analytics statistics, O’Kelly says that there are “no sigificant changes in either inbound traffic quantity nor any significant changes in inbound traffic sources to Online PR Media following the algorithm update.”
Unlike many other types of content publishing services, every piece of content published by Online PR Media undergoes a editorial review process to ensure that a quality standard is met. This, the founders believe, is one of the reasons for the site’s success.
“Our goal is to provide businesses with a tool to publicize the latest news and events taking place within their company. While published press releases do offer many SEO benefits, our #1 goal is and always has been to remain a trusted source for legitimate news announcements,” said Tara Geissinger, co-founder of Online PR Media (http://www.onlineprmedia.com).
“As the web becomes more social, and as search engines give more weight to content shared toward trusted sources, we feel that press releases will play an even more valuable role in online marketing for businesses, said Christine O’Kelly.
In addition to the press release itself being published and found online, there are numerous other ways that people find and share press releases:
•Google News: Journalists and bloggers, and customers searching for fresh content to write about often use Google News for fact finding. Online PR Media is a trusted Google News source and PRs are regularly indexed, often within minutes of publication
•Google Alerts: Mentioning the name of a person or a company that you want to target in a press release that is regularly crawled by Google is a smart way of having your press release delivered right to someone’s inbox if they have a Google Alert set up for their name or company name.
•Social Media: Creating original content to share on social media sites helps a company build a presences as a thought leader, rather than simply retweeting or republishing content from others.
•Reputation Management: Optimizing press releases with a company name is a way to showcase a company’s acheivements when potential customers are using search engines to do their due dilligence.
•On-Site News Feeds: Adding a RSS feed of a company’s latest press release titles to their site offers a way to quickly present current press releases to site visitors, lending support and credibility to the fact that a company is fresh and active within their niche.
The full statement can be seen on the Online PR Media blog: http://onlineprnews.com/blog/2011/03/press-releases-and-the-google-farmer-update/
To learn more about how to write press releases and optimize them for maximum results, Online PR Media is offering its newest eBook, “The Results-Driven Press Release Formula,” free of charge. To download, visit: http://www.onlineprnews.com/how-to-write-a-press-release.
For online press release news, tips and monthly give-a-ways, ‘like’ Online PR Media on Facebook: https://www.facebook.com/onlineprmedia or Twitter: http://twitter.com/#!/OnlinePRMedia
About Online PR Media:
Online PR Media is an SEO press release service designed with SEO and social media principles. Online PR Media supercharges traditional media press releases with multimedia, social media and search engine optimization to provide the most visibility for news releases.
Media Contact:
Tara Geissinger
866-754-0457
http://www.onlineprmedia.com
Press release courtesy of Online PR Media: http://bit.ly/gCV0MS