New Source: JusticeNewsFlash.com
09/08/2011
Most legal firms nowadays have realized the necessity of having a website. However, there are still many who have not understood the power of blogs as a way of generating new clients and leads. Lawyer blog design is an essential service for any legal company, small or large, that wishes to expand its influence.
When setting up a lawyer blog, it is important first of all to be clear what is its main purpose. While it is a valuable lead generating tool, its main objective should not be to advertise, but rather to enable the professionals to engage with their clients and potential clients. Although conventional websites nowadays are much more interactive than they used to be, they are still predominantly a one-way process, their purpose being mainly to provide information to visitors. The specific point of a blog is that it is a two-way process. It needs to be designed to make it easy for legal professionals to develop relationships with clients and potential clients – to listen to their concerns, and to respond in a way that shows they are human.
The main priority therefore for lawyer blog design is to ensure that the blog is dynamic in its architecture – that is, that it can easily be updated regularly, and that it has the facility for two-way communication. The most effective way to do this is to install a CMS or content management system, such