10/20/2011 // Irving, Texas, USA // theinfogroup // Photo Booth Rentals DFW
Photo Booth Dallas is not a term Mark or Barbara Stone searched for in 2010 but became one they’ve searched for many times in 2011, why? They had the brilliant idea of starting a business during the height of the recession.
In late 2010, Mark and Barbara were looking for a business opportunity that would allow Barbara to work from home and hopefully avoid the stress she was experiencing from her commission only job. After some searching online they came across a photo booth rental business. They had both grown up using photo booths at the mall or bowling alley and on the surface the business did not sound too appealing. Probably would be too much work finding businesses that would allow you to place one, initial investment was probably high, lot’s of daily management driving to each location, servicing them, issuing refunds if the machine had failed, etc. However once they dug deeper and found that the new rage at weddings, birthdays, corporate events and other functions was a photo booth that not only looked different than the “old school” ones they had grown up with but also offered a real entertainment factor to the event certainly seemed appealing. So after they looked into the startup costs, which were much lower than anticipated and looked at what marketing options seemed to work (internet marketing was the hands down leader), they jumped in with all four feet. Why? Well, full disclosure here, Mark has made his living as a internet marketing expert since 1998 so they knew he could make it work.
Utilizing SEO, search engine optimization, PPC, pay per click and several unique online advertising opportunities, business has grown by 60% each month. What Mark found out when doing keyword research was the terms photo booth dallas and photo booth rentals in dallas were fairly competitive however like most small businesses, local photo booth companies just had not figured out how to effectively optimize their website to take advantage of organic search engine traffic. He also noted most local photo booth listings were not properly optimized and those taking advantage of paid search opportunities had done so at a higher cost than required. So, using his years of online marketing experience he had implemented an effective online plan.
So where do they go from here? Easy, offline! Yes, that’s right Mark, the online marketing expert, understood that his online plan would just be part of a overall plan that would include offline advertising opportunities like trade shows and old fashion door knocking. This is where Barbara comes in, her years of interior design and retail experience combined with her out-going, infectious personality make her a natural to handle the offline marketing opportunities and to date she is knocking it out of the park.
About Photo Booth Rentals DFW: Photo Booth Rentals DFW is a provider of photo booth rentals in Dallas, Fort Worth and the entire DFW metroplex. Rentals are 2 hours, 3 hours and 4 hours with additional time bought by the hour and include: The largest photo booth in Texas (holds 10 adults, 2-3 times more than the competition), setup, tear down and management of the booth during the entire event by a trained professional, unlimited prints, prints in color or black and white, custom text and/or logo at the bottom of each print, box of props (boa’s, wigs, hats, glasses, etc.) and a memory book if you event is a wedding or birthday. So search for Photo Booth Dallas and see what results you get.
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