11/08/2011 // Hong Kong, Hong Kong // Potemkin, Inc. // Philippe Joly

“POTEMKIN, Inc.” is a new book, in which the author takes the reader on a personal journey behind the scenes of many small businesses to see what is really going on and explain how perception is everything and what to do with it in business.

Philippe Joly, uses the legend of the Potemkin villages as an original approach to modern entrepreneurship and explains how many entrepreneurs are not just hungry for success, but that many are also actually hungry, literally, as they struggle in their quest for success.

“POTEMKIN, Inc.” is a fun, controversial and original book that offers every small business owner some serious food for thought. It provides a fascinating insight into the Samson and Goliath battles that many one-man bands and small businesses fight and win every day by inventing their own rules and finding creative ways in order to seize opportunities.

In the author’s own words, “Forget what you learned in business school, the only 80/20 rule that matters is the 20 you show and the 80 you don’t”.

The book “POTEMKIN, Inc.” can be purchased in both paperback edition and eBook from www.lulu.com and in local book stores. It will also become available this Christmas on all major distribution channels, including Amazon, Barnes & Noble, and Baker & Taylor.

“POTEMKIN, Inc.” is a must-read for anyone embarking on the rollercoaster ride of starting a business, and a wonderful read for even more experienced entrepreneurs.

For more information about the book, please visit www.potemkininc.com

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