/EINPresswire.com/ Backbase delivers Bank 2.0 Portal Software that provides a new, user experience layer on top of underlying infrastructure and IT systems. With our efficient design, Backbase Bank 2.0 Portal enables financials to create high-quality portals that empower both end-customers, as well as e-business professionals. This means faster time to market and more flexibility to optimize your online channels.

Backbase Bank 2.0 Portal comes with powerful Web 2.0 functionalities to acquire and retain customers, drive self-service, fuel online revenues and turn the online channel into a true Customer Experience Platform.

Global Financials such as ABN Amro, AIG, Al Rajhi Bank, Barclays, Bank of America, ING, UBS and Visa use Backbase technology to optimize their online customer experiences.

Backbase was founded in 2003 and is privately funded with operations in New York and Amsterdam.

Backbase is a Silver Sponsor of the Middle East Banking Innovation Summit, 28-29 November 2011 Dubai, UAE. Over 150 delegates from leading Middle East banks and financial institutions have confirmed attendance for the Summit. The Summit will present excellent learning and networking opportunities for sponsors and delegates.

Preparations for the Summit are underway. Along with various regional and international keynote and interactive discussions, the Summit will also present a roundtable discussions to encourage brainstorming on various topics including Islamic Finance Innovations, Customer Intelligence, Technology Innovations and Positioning of innovation strategies. The purpose of the roundtable is to address key issues and developments and find strategic solutions.

Other Sponsors and Partners of the Middle East Banking Innovation Summit include Intertech, Ubanquity, IBM, KPMG, ITEC Image Technologies, Thinksoft, Exodus, Project On Line, China Daily, Finesse, Mindware, ELeader and MpowerMe.

For more information on the Summit, visit http://www.bankinnovation-me.com or call Expotrade Middle East on +9714.4542135.