/EINPresswire.com/ New American Funding, a national leader in residential mortgage banking, introduces their new wholesale lending division, Performance Home Loans.

New American Funding, a national leader in residential mortgage banking, located in Orange County, CA is proud to introduce their new wholesale lending division, Performance Home Loans. The addition of wholesale lending to the company will hold its own unique identity as Performance Home Loans and will service Mortgage Brokers nationwide.

The introduction of its new wholesale division, Performance Home Loans, comes during a period of tremendous growth for New American Funding. This year alone, in addition to its Retail Lending Division, the company has established a new Residential Lending Division as well as a Reverse Mortgage Division. The launch of Performance Home Loans guarantees to propel New American Funding’s growth well beyond the 300% realized since 2006.

Former Co-CEO and President of Encore Credit Corp, Shabi Asghar, will lead the way in this new endeavor as President. Asghar’s 25 years of experience in all facets of mortgage lending provides Performance Home Loans with the necessary leadership to put the division on a fast track to success. Mr. Asghar is joined by Director of Operations, Michael Clary, and Director of Sales, Thomas Devaney. The Performance Home Loan management team has a cumulative 100+ years of experience at both publicly traded and private mortgage companies resulting in over $50 billion in fundings.

As its name denotes, Performance Home Loans intends to lead the industry by providing an unparalleled level of customer service, good products with great pricing and most of all provide the fastest possible turn times in the industry.

“New American Funding’s fully established lending platform, marketing and technology capabilities and impeccable reputation in the industry provides Performance Home Loans the optimal opportunity for rapid multi-state expansion and to recruit top talent nationwide. Starting with Orange County we intend to add over 100 new employees in our Irvine office over the next 90 days” said Mr. Asghar.

About New American Funding
New American Funding, a direct lender, began with a clear vision and a plan for gradual but steady expansion. Reaching out to Consumers, Brokers, Realtors and Builders nationwide through its Retail Lending , Residential Lending , and now its Wholesale Lending Division – Performance Home Loans , New American Funding has grown to be an industry leader in both the purchase and refinance markets for FHA, VA, Conventional, Jumbo and Reverse mortgage loans. For more information about New American Funding or Performance Home Loans please contact Jennette Landrum at [email protected] or visit our websites at www.NewAmericanFunding.com and www.phlwholesale.com.

Media Contact:
Jennette Landrum
New American Funding

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