/EINPresswire.com/ London, UK, 17th November 2011.

VYRE, the award-winning marketing automation solutions company, announces the release of On Brand Creative Workflow, the third module of the acclaimed On Brand suite. To mark the launch, they are also releasing a new edition of their popular Brand Quiz.

On Brand Creative Workflow unites creative and brand teams to ensure brand communications are efficiently produced and consistently executed on a global scale.

“The key aim of the creative workflow module is to free up time so people can be more creative and less constrained by process. Its non fuss approach and engaging interface supports user adoption and features such as annotation, group discussion and task management take the hard work out of managing creative projects,” explains Ruth Knight, Marketing Director at VYRE.

A number of major brands – including U.S. Army, Distell, Draftfcb and Nestlé – have already adopted the On Brand solution, and Jeremy Chames, Project Manager of Brand 360, Distell’s On Brand solution, comments:

“Creative workflow will be really important for us, as it will allow us to govern the process from concept right through to the final fulfillment of our brand assets. We are eagerly anticipating its arrival.”

As the third release in the On Brand suite, creative workflow builds on the success of the DAM and guidelines modules.

The three combined On Brand modules provide complete control and protection of brands, enabling instant access to the latest guidelines and assets and all the tools needed to deliver consistent brand communications in a timely fashion.

On Brand is built on the Unify platform and is tried and tested in an enterprise environment by clients such as Diageo PLC, Shell PLC, Nokia and Virgin Holidays.

Andy Peters, VYRE Chief Executive Officer, says: “On Brand is unique in that it offers different interfaces for multi-brand companies.

“Moreover, as it is implemented on VYRE Unify, large global enterprises can reap the benefits of an out of the box model for the first time – benefits that include rapid, low-risk deployments and reduced capital expenditure and running costs.”

The underlying Unify platform also offers a unique proposition to add tailored functionality at any time, ensuring the solution evolves with needs and allowing clients to add company-specific twists to help guarantee user adoption.

In celebration of the launch, VYRE has created ’round two’ of their extremely popular BrandQuiz, aptly named BrandWashed.

In BrandWashed, 21 of the word’s biggest brands have been put into a trance and, as they slept, asked to paint self-portraits. The resultant images show their subconscious captured on paper for the first time.




On Brand

By drawing on the years of experience gained from managing some of the world’s leading brands – such as Diageo, Nokia, Shell and Virgin Holidays – the On Brand suite of modules from VYRE sets high standards in the Brand Management space.

Designed on VYRE Unify, the award-winning marketing automation platform, On Brand is available on the software as a service model and allows users to start with the asset management and brand guideline modules and then extend as needs dictate.

The modular On Brand suite comprises assets, guidelines, creative workflow, web to print, campaign management and reporting. All of the modules are highly intuitive and elegantly designed.

A distinguishing feature of On Brand is the ability to manage multiple brands – enabling companies to have customised interfaces specific to individual identities.

Furthermore, On Brand and the Unify platform offer the unique option of being able to switch from an ‘out of the box’ to a bespoke build model at any time. Such flexibility safeguards investments, as the solution evolves with business needs, minimising change management issues.


VYRE marketing automation solutions protect hundreds of Global Brands, by delivering brand consistency across multiple regions and channels, greater transparency of processes and improved time to market.

VYRE’s web-based modular solutions are built on the award winning VYRE Unify marketing automation platform and are available bespoke or ‘out of the box.’ Licensed or provided as a service.??

VYRE Solutions:

• Brand Asset Management
• Digital Asset Management
• Creative Workflow and Approvals
• Campaign Management
• Artwork Automation
• Multi-Channel Content Management

VYRE clients include: Diageo PLC, Nestlé, U.S. Army, JWT, Draftfcb, Nokia PLC, Virgin Holidays, Shell PLC, ESPN STAR Sports, Cambridge University Press, The AAT, IMG Media Group, Lowe & Partners Worldwide and FutureBrand.