The annual WonderCaresTM Fitness Challenge encourages physical activity among Canadian elementary school students

/ Bakeries Limited, the maker of healthy bread options like WONDER(R) bread, celebrated record-level participation in its 2011 WonderCaresTM Fitness Challenge. Over 1,700 schools and almost 400,000 students took part in the free eight-week program that helps elementary schools encourage physical activity among K-8 students.

Participating schools were encouraged to submit weekly totals of student physical activity minutes for a chance to earn weekly prizes, a mid-program prize of $4,000 worth of sporting equipment or a grand prize of $10,000 towards new playground equipment. The total time submitted for the 2011 WonderCaresTM Fitness Challenge was 479,486,166 minutes.

“This year’s WonderCaresTM Fitness Challenge was a huge success,” said a spokesperson for WONDER(R) bread ( “We are proud to support the wellbeing and development of Canadian kids by helping educators promote healthy, active lifestyles.”

The company offers a variety of nutritional bread options, including the new WONDER(R) white and whole wheat bread recipes that are rich in vitamins and nutrients and free of artificial preservatives and other added chemical additives.

About Weston Bakeries Limited
Weston Bakeries Limited, a wholly owned subsidiary of George Weston Limited and one of the largest bakeries in Canada, is a producer of breads, rolls, bagels, tortillas and other fresh baked products under leading brands such as WONDER(R), D’ITALIANO(R), COUNTRY HARVEST(R), GADOUA(R) and WESTON(R). For more information on WONDER(R) bread, visit:

Media Contact:
Kendra Dubyk
Argyle Communications
416-968-7311 ext. 24

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