Asia’s safest bank three years running steps up its commitment to customers by providing a “breath of fresh air”.

/ Taipei, Taiwan – DBS takes pride in “banking the Asian way”, as a bank that specializes in Asia, they leverage their deep understanding of the region, local culture and insights to serve and build lifelong relationships with their clients. “Global Finance” named DBS bank the safest bank in Asia in 2009, 2010 and 2011 and their sincere interest in customer satisfaction stems further than just banking needs.

DBS partnered with PURE solutions the global leader in allergy friendly spaces by converting several retail branches to PURE banking centers. Each branch has been fully equipped with state of the art HealthWay air purification systems which have been proven to capture 99.99 percent of all harmful airborne pollution. Additionally all surfaces in the bank have been deep cleaned, sterilized and shielded to provide long term antimicrobial protection. All locations are continually maintained and serviced by PURE Taiwan, the local PURE distributor, who services and provides allergy friendly environments for many companies in Taiwan including “Le Meridian”, “The American Club” and several other world class establishments throughout the region.

Vinny Lobdell, Executive Vice President at PURE Global stated, “DBS continues to look for the best solutions for their clientele, and this decision clearly shows their commitment to provide a world class environment, free from hazardous pollutants and irritants”. He further added that certain companies take social responsibility and customer care to another level, a level that is rarely achieved, DBS is this type of company.

DBS is a leading financial services group in Asia, with over 200 branches across 15 markets. Headquartered and listed in Singapore, DBS is a market leader in Singapore with over four million customers and also has a growing presence in the three key Asian axes of growth, namely, Greater China, Southeast Asia and South Asia. The bank’s strong capital position, as well as “AA-” and “Aa1” credit ratings that are among the highest in the Asia-Pacific region.

PURE Global is the leading Global provider of allergy friendly environments. The patented PURE process has been awarded the 2008 Hospitality innovation of the year award and has been named the hottest consumer trend in the May 2011 edition of Consumer Reports Magazine. For more information about PURE allergy friendly rooms visit

Media Contact:
Jennifer A Howe
PURE Solutions LLC

PR courtesy of Online PR Media: