01/02/2012 // Santa Ana, California, USA // Crevier MINI // Wafaa Hamood
Peter Maldonado, Sales Manager explains – “We know, from the excitement and great reactions we have had here at Crevier MINI, that the 2012 MINI Cooper S and MINI Coupe models have really electrified car buyers who test drive the new 2012 MINI’s.”
he NAIAS 2012 is the venue for the world premiere of the MINI Roadster. The first open-top two-seater in the MINI model range provides a spontaneous, unadulterated recipe for urban driving fun. A new and exciting take on the compact, open-top sports car concept, the Roadster boasts advanced drive and chassis technology, and a classical, manually operated soft-top roof which can be opened and closed quickly and easily.
“You have no idea how fun a car can be to drive,” mentions Michael Anderle, President of Simple Steps I.T. who drove the new 2012 MINI Coupe through canyons near San Diego in October “until you get to take a run through the mountains. When I couldn’t get the smile off of my face, I knew I wanted that opportunity again!”
The market launch of the MINI Roadster adds a sixth model to the MINI family, and the increased variety in its ranks presents MINI with additional ways of winning over new target groups for the brand and its products. Ten years after the introduction of the MINI to the US market, the British brand has established itself as a byword for infectious driving fun within compact dimensions and earned itself a growing community of fans. The US has been the most important single market worldwide for MINI cars for several years now; the brand has not only added consistently to its model range over recent years, it has also steadily increased the number of MINI dealers in the USA. The result has been a succession of new sales records.
The popularity of the MINI brand is based on an unmistakable product range which engenders a strong affinity between MINI fans and their cars. The model range captures the imagination of contemporary target groups who are not only looking for high standards of quality and technology in their choice of compact car, but also want to express their own individual style. The expansion of the MINI family to include six models allows the brand’s hallmark expressive design, agile handling and premium quality to be combined with the specific qualities of various vehicle characters. The traditional MINI concept has now been expanded beyond the MINI, MINI Convertible and MINI Clubman to include the MINI Countryman, which was conceived purposefully to meet the requirements of additional target groups. The first MINI to come with four doors, a large tailgate and, if desired, ALL4 all-wheel drive, has given the brand’s growth an extra boost in the USA, as elsewhere. And over recent months, another model devoted to the provision of sporty driving fun – the MINI Coupé – has built on this momentum. Now the Coupé is set to be joined by another two-seater, in the form of the MINI Roadster.
Whatever the type of MINI, a range of engine variants and a package of equipment compiled according to the customer’s requirements ensure that all MINI drivers can look forward to a car that fits the image in their mind’s eye as closely as possible. In addition to the extensive range of exterior paint finishes, interior colours, seat variants and comfort-enhancing equipment, a host of factory-fit exterior design options, model-specific interior trim elements and Colour Lines give customers all they need to configure their car precisely to their personal preferences. An additional opportunity for personalisation is provided by the exceptionally rich selection of accessories. This far-reaching potential for individualisation is another of those special features that shapes the character of the MINI brand. The scope for customers to tailor their car to their own specifications is also attracting increased interest in the US market, as word spreads that every MINI can be enjoyed not only as a byword for driving fun, but also the expression of personal freedom and individuality.
The annual North American International Auto Show is one of the world’s most important car shows. As the traditional curtain-raiser to the year, it will point the way for the entire automotive industry once again in 2012. Over 150 exhibitors from every corner of the earth will come together in Detroit’s Cobo Center to present new models and other product innovations. The organisers are expecting more than 5,000 media representatives from around the world to attend the event, along with some 750,000 members of the public.
About Orange County California’s MINI Cooper Dealer
Santa Ana based Crevier MINI is Southern California’s premier MINI Cooper dealer. Holding the honor of highest sales in the Western US, the MINI Cooper dealership prides themselves in first-class customer service. They have won numerous awards for their sales and customer service practices. Crevier is your Orange County California MINI Cooper dealer covering Los Angeles, Irvine, Santa Ana, Anaheim, Aliso Viejo, Anaheim, Balboa, Buena Park, Costa Mesa, Corona Del Mar, Coto de Caza, Cypress, Dana Point, Dove Canyon, Foothill Ranch, Fountain Valley, Fullerton, Garden Grove, Huntington Beach, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Laguna Woods, La Habra, La Palma, La Puente, Lake Forest, Los Alamitos, Mission Viejo, Monarch Beach, Newport Beach, Newport Coast, Orange, Placentia, Portola Hills, Rancho Santa Margarita, San Clemente, San Juan Capistrano, Seal Beach, Stanton, Trabuco Canyon, Tustin, Villa Park, Westminster and Yorba Linda.
To test drive a pre-owned vehicle or new 2012 MINI Cooper, please contact Wafaa Hamood at (877) 231-8279 or stop by Crevier MINI and test drive one of the MINI Cooper dealer’s many available models today.
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