/EINPresswire.com/According to comScore, retail e-commerce spending for the entire November – December 2011 holiday season reached $37.2 billion, marking a 15-percent increase versus last year and an all-time record for the season. How can businesses grab a larger share of sales online in 2012? One way to pull in more web site traffic is learning SEO through a 6-week online search engine optimization (SEO) course.

comScore, a leader in measuring the digital world, recently reported that retail e-commerce spending for the entire November – December 2011 holiday season reached $37.2 billion. That marks a 15-percent increase versus last year and an all-time record for the season. Which prompts the crucial question: How business grab more online sales through websites in 2012?

Sometimes a little knowledge goes a long way. Everyone wants the high search engine rankings in order to pull in more traffic and better online presence, but most are clueless on how to garner coveted top ranking spots in Google and other search engines. The solution is learning search engine optimization (SEO).

Who should take an online search engine optimization course? IT professionals, webmasters and small business owners worldwide attend courses online. Many students are web designers who would like to expand their services offered (and profits) by offering SEO. Some represent big business, or small business, and some may have their own business they want to rank better.

A fast-paced 6-week online SEO course is taught by search marketing PROS, a search marketing firm located outside Los Angeles with over 14 years of experience. The SEO course, offered through eclasses.org, uses the highly-rated Planet Ocean eBook which provides up-to-the-minute SEO information. Students can take the class from the convenience of their office, at home, or while sipping lattes at their favorite coffee house.

A former Yahoo! employee once said about the course: “Wow! I learned more in the first three weeks of this class than my entire time at Yahoo!.”

SEO course subjects include:
Week 1 – SEO 101 (the basics), developing an SEO plan, studying the competition
Week 2 – steps to creating top ranking pages, page elements overview, keyword selection
Week 3 – critical link elements, link building tools, google rankings and updates
Week 4 – evaluating link quality, link building strategies, 5 steps for link building
Week 5 – design hindrances and solutions, getting into the engines, suggestions for site architecture, sitemaps and the magic 301
Week 6 – measuring success, useful SEO tools, the future of search and pulling it all together

The schedule for upcoming 2012 SEO classes is up. Classes start: Jan. 9, March 5, April 30, June 25, Aug. 20, and Oct. 15, 2012. The SEO class is just one of 60 courses offered by eclasses.org — where over 45,000 students have taken online classes and you can work toward four different web study certificates.

During the SEO course students receive reading assignments, take-in online lectures, visit resource links, receive individual feedback each week for six assignments, plus the opportunity to ask lots of questions.

About search marketing PROS:

For over 14 years search marketing PROS has followed the mantra that “Our Client’s Success is Our Success”. It’s a notable accomplishment for any small marketing agency today to be in business that long; but especially noteworthy in this case since they’ve been helping clients and organizations find their own online success and grow online since 1997.

search marketing PROS specializes in helping small business harness the power of the Internet through search engine optimization SEO, online advertising, and affordable video production. They also offer online web marketing training and related products.

Media Contact:
Cindy McMahen
search marketing PROS

PR courtesy of Online PR Media: http://bit.ly/zSI5Ai