/EINPresswire.com/ Huffington Post news story highlighted the challenges small business owners face today when deciding on marketing avenues to promote their services. Dynamix7.com suggests individuals do their research on the various options before making any commitments to advertisers.
In today’s economy, small business owners are faced with some tough choices, including a bombardment of online marketing vendors, according to a Huffington Post article. Each vendor offers online exposure at the best price, but really it is all a gimmick – nothing more than an impressive and fancy website and fast-talking sales team ready to dip into a small business owner’s marketing budget. Dynamix7.com, a training resource company, advises small business owners to educate themselves on these various approaches before making any major decisions.
In the article, writer Stuart Wall, founder and chief executive officer of Signpost, used Yelp as an example. He said Yelp has an aggressive sales team and attracted millions of users. Although the company appears successful, it charges customers extremely high fees. Wall reported that Yelp’s rates range from $367 to $600 per 1,000 ad impressions, which is 1,000 times more than the average. Wall offers suggestions on how small business owners can ensure their investments yield solid results in today’s world so entranced by social media and other online marketing forms.
First, small business owners need to learn what the common acronyms, CPM, CPC and CPA, stand for. CPM equals cost per thousand impressions, which means an advertiser pays a set cost for every thousand individuals who view the ad. CPC is short for “cost per click,” but is also referred to as PPC or “pay per click.” Under this model, advertisers compensate the publisher or website owner each time their ad is clicked on. Finally, a CPA is cost per acquisition, where advertisers are paid only for the ad when a specific action has occurred. That action usually involves a purchase, a form submission, registration or other things.
Before small owners decide which online marketing tool to use, they need to first strategize their marketing objects. That is where Dynamix7.com can assist small business owners. The company keeps you updated on all of the newest Web technologies and then passes that information along to its students. Dynamix7.com offers a hands-on training curriculum, with a main focus on online marketing.
In Wall’s story, he acknowledged that a small business owner’s main goal is to attract customers, which usually means a CPM- or CPC-based campaign is not going to work. Those two models lean more toward increasing brand awareness, which cater to globally-recognized companies, like Pepsi or Nike. In most cases, the best option for small business owners is the CPA model, where business owners only pay when the ad results in a customer acquisition.
To help small business owners better understand their options, Dynamix7.com is loaded with user-friendly and fun training tools for any user, from novice to advanced students. Once they have completed the program, Dynamix7.com graduates can apply the solid and proven principles they’ve learned and studied.
Dynamix7.com is made up of professionals with a wide range of experience in various online marketing aspects. The company enlists in-house web developers, designers and programmers to help educate local business owners achieve their personal goals. For more information, go to http://dynamix7.com.
Media Contact:
Michael McGarety
888-876-4531
PR courtesy of Online PR Media.