07/09/2012 (press release: shoestringmarketing) // Highland Park, IL, USA // Jessica Swanson
In the world of small business marketing, it takes a tremendous amount of effort to keep up with the continual changes. This is especially true for small business owners who are operating on a shoestring marketing budget.
In order to help small business owners navigate this new marketing landscape, Shoestring Marketing University releases a free small business marketing lesson to help business owners create a marketing plan. This free small business marketing lesson will show business owners a simple, five-step process for implementing a marketing plan that will guide their marketing efforts. The small business marketing lesson is available for immediate download.
“Many business owners don’t have a simple marketing plan for their business. In fact, just the mere thought of putting together a marketing plan is frustrating, overwhelming and discouraging,” says Jessica Swanson, Founder and CEO of Shoestring Marketing. “However, a marketing plan is the only way to understand the exact steps needed to move your small business forward.”
Swanson suggests that every business owner create a simple small business marketing plan that can be used as a foundational compass for all marketing efforts. Although the marketing plan does not need to be long and complicated, small business owners do need to have one.
This particular Shoestring Marketing Lesson will show small business owners how to create a simple marketing plan and put it into action including:
• Why a marketing plan is vital to the overall success of a small business.
• Five simple rules that successful small business marketing plans use to boost their bottom line.
• Why a well-crafted marketing plan will bring in more leads, sales and customers.
• How to create a sustainable small business marketing plan that will work for years to come.
It’s important to understand that a small business marketing plan will help business owners make the right marketing decisions in the long-run.
To download your complimentary Shoestring Marketing Lesson, “Creating a 5-Step Marketing Plan in 30 Minutes,” visit http://www.ShoestringMarketingUniversity.com/marketingplan
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