07/16/2012 (press release: OnlinePR) // Louise Iles
MOBO award-winning artist Tinchy Stryder today launches the Halfords BMX Sessions, free summer skills workshops taking place around the country that fuse local music talent and BMX coaching for children aged 9-14.
The ‘Number 1’ star has teamed up with the UK’s leading cycling retailer to encourage kids to take to the ramps and learn basic BMX skills this summer. Halfords will host free skills workshops at indoor skate parks across the country throughout the school summer holidays with each session featuring live performances from local music artists.
Tinchy Stryder commented: “BMXing is really cool. There’s a lot of skill involved and you need to be pretty confident. So the Halfords BMX Sessions are going to be a great place for kids to learn this over the summer.”
Tinchy spent a day honing his riding skills on a Halfords Voodoo bike with the Halfords BMX Coach John Lee and Dean Cueson, a professional BMX rider with the Radio team. They took to the gruelling gradients of a South London park where local schoolchildren also got the chance to try their hand at learning the fundamentals of BMX riding, including carving and basic jumps, as well as dropping in to some of the skate park’s renowned indoor and outdoor ramps.
“Tinchy wasn’t bad after a few practice runs,” said Cueson, “but he’s going to have to work hard to keep up with some of the kids that were there – they caught on seriously fast.”
The Halfords BMX Sessions start on 20th August and will feature demonstrations by professional Radio BMX riders. The session will be accompanied by live sets from local bands and DJs, giving home grown talent in the area a chance to perform at a unique location.
Taking place at skate parks across the UK, Halfords coaching sessions are designed to build confidence in cycling and teach basic BMX skills. The sessions will include: checking the bike is safe for daily riding; carving and turning both ways; riding and pumping over driveways and obstacles; dropping in on quarters and roll ins; jumping the bike and exiting quarter pipes or bowls.
BMX fans aged 9-14 can sign up at the Halfords BMX website to apply for a place for themselves and a friend. Parental consent is required at application. Participants will be selected at random. For more information and to sign up for your place at a Halfords BMX Session near you, visit: www.Halfords.co.uk/BMX
ENDS
Notes to Editors:
CREDIT LINE
Tinchy Stryder is supporting the Halfords BMX Sessions, free events for kids aged 9-14 that fuse BMX coaching and music. Sign up at Halfords.co.uk/BMX
For more information contact:
Louise Iles
Halfords
t:01527 513206
m:07921 107362
f:01527 504780
e: Louise.Iles@halfords.co.uk
Halfords is the UK’s largest retailer of cheap bikes and accessories, with over 460 superstores. The wide range includes road, MTB, BMX, town and trail and includes leading bike brands Boardman, Voodoo and Carrera. Halfords builds every bike purchased free of charge and also offers customers a free six week safety check.
Halfords www.cycle2work.info provides a one stop cycle2work package for employers and employees. As the scheme’s pioneers Halfords is able to supply virtually all bike brands available in the UK through the retailer’s own stores and Independent Bike Shop partners.
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