/EINPresswire.com/ Custom theatrical drape manufacturer Sew What? Inc. along with sister company Rent What? Inc. have expanded their Flickr and YouTube Content, allowing web users to experience the companies’ drapery products on the users’ own terms.
Research has long demonstrated that there are a number of ways different people best receive input: some through text, others through images, others still through sound. Custom theatrical drape manufacturer Sew What? Inc. along with sister company Rent What? Inc. have brought this concept to their online marketing and social media efforts by allowing web users to experience the companies’ drapery products on the users’ own terms.
Recently, the two companies expanded channels on both Flickr and YouTube, including cross-links with their own websites. As a result, prospective customers can research hundreds of stage curtain and backdrop photos, watch corresponding videos, and then visit the web sites sewwhatinc.com and rentwhatinc.com and company blog at sewwhatinc.com/blog for more details.
“After 15 years, we’ve got so many amazing images and videos in our portfolio. We wanted to find a more meaningful way to integrate them into a proper online experience for our customers,” said Sew What? president Megan Duckett. “Our customers live on Flickr, they live on YouTube…in other words, we want to be where they are and not force them to always have to come to us.”
Those who do visit the companies’ main websites are provided links to their Flickr and YouTube channels (flickr.com/photos/rentwhatinc/ and youtube.com/user/sewwhatinc). And these channels link back to their respective company sites, so the user never feels lost. An additional benefit says Ms Duckett is that the cross-linking of these platforms strengthens the effectiveness of our search engine marketing efforts. “Everything we do is now key-worded,” she commented. “We want to make it insanely easy for producers, tour managers, special event planners and designers to find exactly what they’re looking for when they decide to put on a show and make it really fantastic.”
Additionally, by moving much of the stage curtain video and photo library content off the main site and onto Flickr and YouTube, it allows for the inclusion of much more content than would be practical otherwise. Results so far have been encouraging, based on traffic statistics and comments made by those viewing the videos and drapery images.
Since the 2008 formation of Rent What? Inc., which rents out many of the fabrics and materials produced by Sew What? Inc., one of the marketing challenges has been to decide where content appropriately overlaps and where to differentiate the two services. Ms Duckett pointed out that the two companies could be co-branded on the YouTube and Flickr channels, since many of the featured drapery products can be custom-fabricated or rented or both, but each entity would maintain its own unique website.
“The old days of online marketing are gone,” Ms Duckett added. “We have to stay current with where our customers are going, what they’re looking for and how they’re using the web. We can’t say we’re here to serve them if we’re not where they hang out.”
About Sew What? Inc.
Sew What? Inc., located in Rancho Dominguez, CA, is well-known for its dramatic theatrical drapes and fabrics used in major rock concerts, top fashion shows and other artistic staged venues. The company has received numerous awards for innovation, including the Dell/NFIB Small Business Excellence Award, PC Magazine’s SMB 20 Award for technological innovation for small and medium-sized businesses, The Stevie Awards for Women in Business, and was featured on the 1000th cover of Rolling Stone. For information, contact Sew What, Inc. at (310) 639-6000, or inquiries@sewwhatinc.com.
About Rent What? Inc.
Committed to providing an ultimate experience in both drapery rental products and customer service, Rent What? Inc. is proud to be woman owned and operated. The firm, located in Rancho Dominguez, CA, has set the stage for artists including Beyonce, R Kelly, Nickelback and Demi Lovato. In addition to its large inventory of Inherently Flame Retardant stage drapes, traveler tracks and portable dressing rooms, the company is widely regarded for its basic pricing schedules, innovative damage waiver policy and fast and friendly service. For information, contact Rent What? Inc. at (310) 639-7000 or visit www.rentwhatinc.com
Media Contact:
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PR courtesy of Online PR Media.