09/25/2012 (press release: OnlinePR) // Charlotte Cooper
Online women’s fashion retailer Missguided.co.uk pride themselves on offering the best key catwalk and celebrity inspired trends that the fashion world has to offer. Missguided first introduced the brand to a television audience last November and have since experienced positive feedback and success from television advertising, their 4th campaign is set to be the most exciting and triumphant yet.
Launching in the final week of September the concept of the new brand focused campaign encapsulates the personality and attitude of the Missguided girl. As she dances like a whirlwind showing off the latest trends and key pieces for AW12 it’s clear to see she is the stand out diamond in the club that’s out to have fun. Take a look at the new TV advert here: http://www.youtube.com/watch?v=Kciyo4tgeKg&feature=plcp
The photography evidently captures Missguided’s edgy yet glamorous ethos in the high energy shoot and always one to flaunt its competitive price point’s they advertise dresses from £11.99 as well as new season separates including disco pants from £9.99. Products featured in the television advertisement showcase the hottest women’s trends and staple must haves for the season. The customer can also receive free UK next day delivery when they spend over £40*.
Having experienced rapid growth since its conception in 2009 Missguided’s website hosts 100’s of new in products each week and attracts over 3.5 million visits each month.
Unlike many other online retailers Missguided do more than just sell women’s clothing, they like to offer their customer style advice on their social pages as well as keeping them updated with all the latest trends on their blog. Staying ahead of their competition by being super social Missguided now have over 210,000 fans on Facebook and over 30,000 Twitter followers. In 2012 the brand introduced a new social editorial page to the website ‘The Missguide’ and have further developed social channels including Instagram, Pinterest and Youtube which are already attracting a strong positive interest from their loyal customer base.
Missguided have been consistently nominated for various high street awards including Reveal Click awards, Fabulous, Company High Street Fashion Awards, Handbag.com plus many more which has been a testament to the brands press and consumer support. The constant evolution of Missguided’s brand identity, aided by new and exciting marketing campaigns will continue to set the brand apart from other online competitors in years to come.
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About Missguided:
Missguided are one of the fastest growing online retailers of affordable fashion, from beautiful sheer blouses and shorts to party dresses, playsuits and disco pants. Missguided aims to bring catwalk and high street fashion to the masses, through competitive pricing and fantastic ranges of women’s clothing and dresses online for every single occasion.
For further information, please contact:
Charlotte Cooper
Missguided
T: 0207 087 2845
E: charlotte@missguided.co.uk
W: http://www.missguided.co.uk
Social Media Tags:disco pants, women’s clothing, The Missguide, Missguided
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