12/21/2012 (press release: OnlinePR) // UK // Fahad Siddiqui

Italian handbag brand Furla has unveiled its striking new autumn/winter collection, subverting traditional conventions with a bold and colourful series of designs.

Last month, VIP guests and reporters descended on Furla’s Mall of Emirates store to take a first peek at what is expected to be the season’s ‘it bag’ – the Piper Lux. Models were on hand to strut along the Milan-inspired catwalk, before guests departed for the new Meydan Beach Club, which hosted an exclusive cocktail party afterwards.

“Furla has a well-earned reputation for the avant-garde, and its autumn/winter collection definitely continues in that vein,” said Fahad Siddiqui at Boutique 1. “Its styles are inventive and instantly recognisable whilst simultaneously being simple and elegant. Furla combines a distinctive sense of fun with class and practicality. Much of the fashion world has been on tenterhooks waiting for this latest collection, and it didn’t disappoint. It’s sure to prove a big hit.”

For its latest autumn/winter collection, Furla sought inspiration from Dadaism and its tongue-in-cheek ‘anti-catwalk’ put the bags firmly in centre stage by partly obscuring the models themselves behind a curtain. The aim was to ensure that the audience’s undivided attention was devoted to the 12 bags on show and the striking colour palette encompassed by the collection.

There was no doubt, however, that Furla’s Piper Lux bag was the real star of the show. The design of this limited edition ‘icon bag’ was inspired by the intensity and transformative effects of light – a thread that runs throughout the entire collection.

ENDS

About Boutique1

Boutique 1 is the ultimate fashion and lifestyle destination in the Middle East, housing some of the world’s most coveted designers from around the globe. The Boutique 1 brand is renowned for personalised service, exclusivity & luxury, as well as for its pioneering spirit. Since its naissance five years ago, Boutique 1 now has four flagship stores. The Dubai stores are located within the attractive fashion hubs of the city: The Walk at Jumeirah Beach Residence, Mirdif City Centre, the Mall of the Emirates and the Beirut store is located in Beirut’s Central District on Park Avenue. The stores attract the most discerning shopper with their unique and edited collections from world renowned designers, enabling customers to find an Elie Saab dress or shop DVF dresses.

For more information, contact:

Fahad Siddiqui

Email: [email protected]

Telephone: + 971 444 83 444

Fax:+ 971 444 83 445

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