04/03/2013 (press release: JTinney) // San Diego, CA, USA // Julie Tinney, VP Sales & Marketing
The social media team at Insurance Journal has organized a playful competition to determine a champion of insurance mascots.
The tournament, which is hosted at www.facebook.com/insurancejournal, features a March Madness-style bracket in which Facebook users vote for their favorite mascot or spokesperson to determine a winner in each game.
“It’s been well received,” says Social Media Manager Ly Nguyen, noting that Facebook engagement has tripled during the campaign. “People are really connecting with this tournament.”
A typical game receives an average of 75 votes and 10 shares, reaching approximately 4,000 Facebook users. However, the matchup between Allstate’s Mayhem and Farmers’ Professor Burke went viral, reaching more than 250,000 users on its way to 1,750 votes and 350 shares in just a few days. “Mayhem shared it on his wall and it just took off,” Nguyen explains.
Nguyen sees this social media campaign as a chance for Insurance Journal to expand its audience, as well as a great opportunity for smaller insurance companies to gain national exposure.
Daily matchups will continue throughout the week, with the final game scheduled for Monday, April 8th.
About Insurance Journal
Founded in 1923, Insurance Journal magazine is the nation’s leading source for news and information on property/casualty insurance, with a national BPA-audited circulation of more than 42,000. It’s online counterpart, www.insurancejournal.com, is the highest trafficked property/casualty insurance news website in the world.
Insurance Journal is a subsidiary of Wells Media Group, Inc., a business-to-business media company focused on the property/casualty insurance industry.
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