09/04/2014 (press release: CambridgePRGroup) // GURNEE, Ill. // Rosen Honda

With its new angular headlights, trapezoidal lower intake and sculpted body lines, the redesigned 2015 Honda Fit already features a bolder style than its predecessor. Now, six tuner teams will see just how far they can take the subcompact’s design before November’s SEMA Show in Las Vegas. Honda has tapped Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA, Tjin Edition and Kenny Vinces to customize the new Fit, and fans can follow the action and vote for a winning design on Tumblr.

Dubbed the Fit Performance Project, the competition will be captured at hondaloves.tumblr.com, with photos, animated GIFs and videos revealing the vehicles’ transformations as they receive aerodynamic body kits, wheels, custom paint jobs and other modifications. From now through Oct. 22, fans can vote on a winning team by liking or reblogging posts tagged with #ProjectFit. Honda will then award the tuner shop with the highest total likes and reblogs.

“Thanks to its new styling cues, the 2015 Honda Fit boasts one of the sleekest designs in the subcompact segment, which means that the SEMA tuning teams have an excellent starting point as they begin their projects,” said Tony Pescatore, general sales manager of Chicagoland Honda dealer Rosen Honda. “In the meantime, though, Fit buyers will be enjoying the hatchback’s more practical benefits, including better fuel efficiency, more interior space and a breadth of new standard features.”

Housing a new 130-horsepower 1.5-liter four-cylinder engine, the 2015 Honda Fit returns up to 41 mpg on the highway when equipped with its optional continuously variable transmission (CVT). That is an increase of six miles per gallon compared to the most efficient gas-powered model from the previous Fit generation, which was last produced for the 2013 model year. Though the new Fit has decreased in length by 1.6 inches on the outside, it actually offers an extra 4.9 cubic feet of passenger volume and an additional 4.8 inches of rear legroom. Among the new standard features in the 2015 Fit are Bluetooth HandsFreeLink, a multi-angle rearview camera, auto on-off headlamps and LED taillights.

About Rosen Honda:

Rosen Honda has proudly served Illinois motorists for years, providing new and used Honda sales, service and parts in a customer-focused environment. Featuring the entire lineup of new Honda vehicles, including the Honda Civic, Accord, CR-V, Fit, Odyssey, Ridgeline, Insight, CR-Z, Pilot and Crosstour, their Chicagoland Honda dealership has become a prime location for buyers that want a reliable-yet-stylish ride. Visit their showroom at 7000 Grand Avenue in Gurnee, Ill., or call them at 866-769-3949. Rosen Honda’s entire inventory can also be viewed online at www.rosenhonda.com, and they can be found on Facebook at www.facebook.com/rosenhondanissan.

Social Media Tags:2015 Honda Fit, Rosen Honda, SEMA

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