, 04/18/2015 /SubmitPressRelease123/

Storytelling is a vital aspect of proper audience engagement that is all too often overlooked in the business world. The truth is that humans are hard-wired to remember and relate to stories. From the time of the earliest recorded histories – and possibly before – humans have relayed important facts, morals, and history itself through stories. Why should today’s modern world be any different?

Why Are Stories Important?

Stories are important because readers are able to relate to them. When readers relate to your stories, they relate to your company. This, in turn, creates a form of customer loyalty that nothing else can – almost as though your company were a good friend. INC says it best:

“It may be easier to put together a powerpoint presentation than craft up an exciting narrative, but as any storyteller will tell you, a little extra time and brainpower is definitely worth the payoff. With so many other start-ups competing for customers, funding, and quality employees, a good story will help set your company apart.”

For more on Reasons to Master the Art of Storytelling visit http://www.inc.com/riley-gibson/3-reasons-every-start-up-should-tell-more-stories.html.

How To Tell A Story

Now that you know why storytelling is important, let’s take a look at how you should do it. The very first thing you need to do is learn who your audience is. Without a proper understanding of your audience, your stories will never count for anything. Know who they are, and what they want to hear.

When you tell a story, you need to be detailed, but not too long-winded. Keep it as short as possible while still giving an adequate amount of details. Paint a vivid picture by speaking to your audience’s senses – taste, touch, sound, smell, and sight. Describe what you’re trying to get across in as realistic a way as possible, and get straight to the point. Even in a 400 word press release, the right mood must be set. Don’t forget to incorporate relevant quotes, as they add a good narrative element to your story.

Proper use of storytelling in press releases can help your audience to connect with you, your company, and your message on a deeper level. As humans, we are naturally inclined to learn best from stories, and the business world is no exception to the rule.

For more tips on great press release writing, please submitmypressrelease.com.

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