Dallas, 09/01/2015 /SubmitPressRelease123/
Microsoft Industry Veteran Will Serve as Executive Vice-President of Sales
PHILADELPHIA, PA – (September 2, 2015) –
Goodway Group, an industry-leading digital media company with offices in the U.S. and abroad, has announced the hiring of Microsoft’s Brody O’Harran as their new executive vice-president of sales.
O’Harran comes to the Goodway Group from Microsoft Corporation, where he spent over a decade in various positions. His most recent title was global director of agency development, however he made his mark at the company by first building Microsoft Advertising’s Inside Sales organization to over $120M annually, subsequently becoming the senior director of Xbox advertising sales. During his tenure in both positions, he was responsible for generating numerous strategic advertising opportunities with Fortune 500 companies looking for digital exposure on Microsoft’s global advertising network.
“As a third-generation member of the family-owned Goodway Group, our mission is to shape the company’s future 10, 20 and even 50 years down the road,” said David Wolk, president of the Goodway Group. “Acquiring talent such as Brody O’Harran will provide the expert level of programmatic talent, experience and mindset necessary to thrive in the marketplace while continuing the explosive growth we’ve achieved in the past five years.”
O’Harran joins an increasing list of employee hires in the past six months as the company continues to expand into new markets, both in the U.S. and abroad.
“As I’ve watched and noted the dramatic rise in the programmatic landscape, I’ve consistently been impressed with Goodway’s business results and thought leadership,” said O’Harran. “Their correct blend of insight, transparency and high-level client service lead me to believe that, together, we can become an even more valued programmatic partner to clients around the world.”
Brody O’Harran is a native of the Pacific Northwest and graduate of Seattle University.
About Goodway Group
Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100 percent privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal – better results while remaining lean and nimble.
###
Media Contact:
Jeffrey Cheatham
Senior Account Manager
TrizCom PR
Office: 972-247-1369
Mobile: 972-961-6171
jeffc@trizcom.com
Social Media Tags:ad network, ad platform, ad revenue optimization, ad serving, ad tech, advertising agencies, advertising algorithms, audience targeting, audience building, banner advertising, banners, display banners, Behavior Match(Tm), Behavioral targeting, BT, brand safety, campaign development, campaign strategy, contextual targeting, conversion optimization, conversion, conversion attribution, CPM, CPC, CPL, CPA, eCPA, completion rate, digital campaign, digital expertise, digital marketing, digital media agency, digital media expertise, digital media technology, digital media digital, display advertising, Doubleclick Channel, Partner, partner, fraud prevention, geo-fencing, geo-targeting, Goodway Group, Goodway,Goodway Stack, impressions, in-app, mobile web, IP targeting, managed-services programmatic partner, media buyers, media planning, media variables, mobile advertising, mobile targeting, native advertising, paid search, performance metrics, PMP, private marketplace, Deal ID, pre-roll, programmatic media, programmatic, retargeting, site retargeting, domain retargeting, dynamic retargeting, RTB, real-time bidding, Search marketing, SEM, SEO, targeting, video, viewability, FBX, Facebook Exchange, Paid social media, social media buying, IAB Quality Assurance Guidelines, IAB QAG, IAB compliance, DSP, demand-side platform, Analytics, data analysis, campaign analytics, advanced analytics, Digital media strategy, Tier II Automotive, Tier III Automotive, local media, local digital, local market, DDL, D2D, Trading desk, independent trading desk, Multi-screen, cross-screen
Newsroom powered by Online Press Release Distribution – SubmitMyPressRelease.com
Like Us on Facebook
