Dallas, 12/29/2015 /SubmitPressRelease123/

Goodway Group Discusses the Future of Digital Marketing
 
PHILADELPHIA, PA – (Dec. 29, 2015) – The 2015 digital marketing industry was dominated by native advertising, an increase in programmatic ad spending, hyper-segmentation and viewability. But as 2015 comes to a close, marketers are beginning to observe what digital marketing trends are going to arise in 2016.
 
Jay Friedman, chief operating officer of the programmatic ad tech firm Goodway Group, offers his predictions on what 2016 digital marketing trends are going to take hold and impact the industry:
 
People-based Marketing – 2016 will be the first year people-based marketing (rather than device-based or cookie-based for behaviors) really takes off. Facebook will launch their DSP and be the only player truly offering this option. This is a major game changer as advertisers will have a whole new understanding of the subject matter their audience will respond to in advertisements.
 
Ad Blocking Leveling Out – Smart publishers will take control and start earning a fair price for their inventory. They’ll disallow ad blocking, and some will start to make 100 percent of their ad slots 100 percent viewable with infinite scroll ads. Publishers and consumers will be forced to find a happy medium between excessive ads and ad blockers, so both parties benefit in the end.
 
Programmatic Specific Agencies – At least five major brands will select programmatic-specific agencies apart from their existing formal agency relationships in order to capitalize on advertisements. Conversely, many large regional or smaller national brands will still not be using their first-party data as of the first of the year.
 
ROI – Market leaders will enable clear offline ROI tracking from online spend. This will allow them to analyze their process and content in order to make their digital campaigns even more effective while getting the best bang for their buck.
 
ROI dislodges ‘clutter metrics’– Those who are hyper-focused on viewability, fraud, ad blocking and all the other clutter will realize, it is all important, but it’s less important than measuring actual sales impact. While it’s important to pay attention to those clutter metrics, they should guide, not direct, as ROI is the ultimate stop.
 
For the first time, digital ad spending will surpass traditional television ad spending in the U.S. in 2016, indicating the ever-growing power of the digital marketing industry. Consequently, marketers are already preparing for next year to ensure advertising plans are effective and achieve top-notch results.   
 
 
About Goodway Group
Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100 percent privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal – better results while remaining lean and nimble.
 
#GoodwayGroup 
 
Media Contact:
Jo Trizila
TrizCom PR
Office: 972-247-1369
 
 

News Provided By: Submit Press Release 123 

 

Social Media Tags:ad network, ad platform, ad revenue optimization, ad serving, ad tech, advertising agencies, advertising algorithms, audience targeting, audience building, banner advertising, banners, display banners, Behavior Match(Tm), Behavioral targeting, BT, brand safety, campaign development, campaign strategy, contextual targeting, conversion optimization, conversion, conversion attribution, CPM, CPC, CPL, CPA, eCPA, completion rate, digital campaign, digital expertise, digital marketing, digital media agency, digital media expertise, digital media technology, digital media digital, display advertising, Doubleclick Channel, Partner, partner, fraud prevention, geo-fencing, geo-targeting, Goodway Group, Goodway, Goodway Stack, impressions, in-app, mobile web, IP targeting, managed-services programmatic partner, media buyers, media planning, media variables, mobile advertising, mobile targeting, native advertising, paid search, performance metrics, PMP, private marketplace, Deal ID, pre-roll, programmatic media, programmatic, retargeting, site retargeting, domain retargeting, dynamic retargeting, RTB, real-time bidding, Search marketing, SEM, SEO, targeting, video, viewability, FBX, Facebook Exchange, Paid social media, social media buying, IAB Quality Assurance Guidelines, IAB QAG, IAB compliance, DSP, demand-side platform, Analytics, data analysis, campaign analytics, advanced analytics, Digital media strategy, Tier II Automotive, Tier III Automotive, local media, local digital, local market, DDL, D2D, Trading desk, independent trading desk, Multi-screen, cross-screen

Newsroom powered by Online Press Release Distribution – SubmitMyPressRelease.com

Like Us on Facebook

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

ABOUT THE AUTHOR: