Dallas, 01/26/2016 /SubmitPressRelease123/

Value-added Service Designed to Maximize Targeting of Consumers

         JENKINTOWN, PENNSYLVANIA – (Jan. 26, 2016) – Goodway Group, the U.S.’s leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies, has developed a value-added proprietary service for their clients to help maximize mismanaged frequency targeting in digital ad campaigns – an issue currently causing marketers to waste approximately four percent of their total spends.

When targeting users through typical digital campaigns, marketers can set a daily limit of ads they can serve throughout the day or set a campaign cap of how many ads they can serve over the course of a campaign. However, when marketers use this “set it and forget it” model of serving ads, they’re missing out on a portion of prime impressions and possible conversions – because many who are repeatedly served have no purchase intention.

These ads are being repeatedly served to users who have either already been exposed enough times to indicate they won’t take action, or they simply have no intention of taking action to begin with. Yet many marketers continue to serve these non-buyers the same ads because of the “set it and forget it” model, leading to wasteful spending by marketers who aren’t achieving the highest possible conversion rates.

In studying this issue, Goodway created an innovative proprietary algorithm solution.

The algorithm went through 30 days of development and an additional 30 days of testing to ensure its success in optimizing target audiences. The algorithm is capable of deciding when it’s no longer worth showing the same user another ad impression and when it’s instead advantageous to show a different user with less frequency an additional impression.

“Four percent of a digital budget may not sound like a lot,” says Jay Friedman, chief operating officer of Goodway Group. “However, in this day and age, a typical digital ad campaign has a $10 million budget. So $400,000 then becomes a large chunk of the budget that could be used much more effectively.”

Goodway Group uses this value-added service to ensure their clients receive the highest conversion rates possible on their digital ad campaigns.

Goodway Group is a leading managed-services programmatic partner to local, regional and Fortune 500 brand agencies. Bootstrapped and 100 percent privately owned since 1929, Goodway moved into the programmatic digital media space in 2006 to continue its rich history of tackling complex local and regional campaign executions with data science-driven targeting and support services to make achieving success easy for agency clients. Its proprietary algorithms pair with a technology-agnostic approach to enable agencies and marketers to achieve their ultimate goal – better results while remaining lean and nimble. For more information go to www.goodwaygroup.com

#goodwaygroup

 

Media Contact:

Nikki Darling
TrizCom PR
[email protected]
Office: 972-247-1369

 

Jo Trizila
TrizCom PR
[email protected]
Office: 972-247-1369

 

 

News Provided By: Submit Press Release 123 

Social Media Tags:ad network, ad platform, ad revenue optimization, ad serving, ad tech, advertising agencies, advertising algorithms, audience targeting, audience building, banner advertising, banners, display banners, Behavior Match(Tm), Behavioral targeting, BT, brand safety, campaign development, campaign strategy, contextual targeting, conversion optimization, conversion, conversion attribution, CPM, CPC, CPL, CPA, eCPA, completion rate, digital campaign, digital expertise, digital marketing, digital media agency, digital media expertise, digital media technology, digital media digital, display advertising, Doubleclick Channel, Partner, partner, fraud prevention, geo-fencing, geo-targeting, Goodway Group, Goodway, Goodway Stack, impressions, in-app, mobile web, IP targeting, managed-services programmatic partner, media buyers, media planning, media variables, mobile advertising, mobile targeting, native advertising, paid search, performance metrics, PMP, private marketplace, Deal ID, pre-roll, programmatic media, programmatic, retargeting, site retargeting, domain retargeting, dynamic retargeting, RTB, real-time bidding, Search marketing, SEM, SEO, targeting, video, viewability, FBX, Facebook Exchange, Paid social media, social media buying, IAB Quality Assurance Guidelines, IAB QAG, IAB compliance, DSP, demand-side platform, Analytics, data analysis, campaign analytics, advanced analytics, Digital media strategy, Tier II Automotive, Tier III Automotive, local media, local digital, local market, DDL, D2D, Trading desk, independent trading desk, Multi-screen, cross-screen

Newsroom powered by Online Press Release Distribution – SubmitMyPressRelease.com

Like Us on Facebook

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,

ABOUT THE AUTHOR: