Kunming, 05/28/2020 / Story.KISSPR.com /
Speaking of travelling in Yunnan, are there any other amazing routes besides the classic Kunming-Dali-Lijiang? Too many!
This year, “Travelling in Yunnan” APP decides to explore the coolest travelling routes in Yunnan and launch a new series of “How COOL is Yunnan ” routes.
On May 1st, the first route of “How COOL is Yunnan” – Hiking on White Horse Snow Mountain with Masters” set off in a group. The story of this route beings from the Yunnan snub-nosed monkeys living in the depths of White Horse Snow Mountain in Diqing, Yunnan.
Earlier this year, eight new baby monkeys were born in the Yunnan snub-nosed monkey group in Xiangguqing, White Horse Snow Mountain Reserve. Their first public appearance was broadcast in “Travelling in Yunnan “, and a lot of netizens were touched by the warm interaction between mother monkey “Zero B” and baby monkey “Gengzi One”. Some audience commented, “I wish I could see it with my own eyes”.
Meeting your wish is the biggest motivation for “Travelling in Yunnan”, so we decided to take you and see it with your own eyes.
After learning the background and needs of the project, we selected the destination and made spot check, classification and sorting to finally launch the route … Before May 1st, the “travelling to White Horse Snow Mountain to listen to the story of Monkey King” and experience the collision of national cultures, explore biodiversity and hike the primeval forest for 5 days and 4 nights, was finally developed.
The coolest thing was that the lead scientist of the group was Long Yongcheng, the first Chinese scientist to carry out field research on Yunnan snub-nosed monkey, the lead teacher was Zuotao, member of the United Nations Collaborative Project on Sustainable Development, and the mentors were Zhong Tai, former Director of Weixi Branch of White Horse Snow Mountain Reserve, Lai, Chief of White Horse Snow Mountain Rescue Station, and Yu Jianhua, former Patrol Team Head of Weixi Branch of White Horse Snow Mountain Reserve. We learnt from the scientists to deploy infrared cameras to observe Yunnan snub-nosed monkeys, followed the mentors to hike in the forest to learn about alpine plants, explored the primitive tribes in the depth of the snow mountain and tasted the honey from the Himalayan bee farm, stayed at night in the deep snow mountain or cabins designed with local materials and overlooked at the stars … Everything was new you have never experienced in Yunnan!
“How COOL is Yunnan” series of new travelling routes have broken through the market competition with creative ideas and games with the distinctive and high-end features, having overturned the traditional promotion and shelving modes of previous routes. The entire exposure of the subject reached 2.26 million times and the hits reached 46,000. With the continuous enrichment of “How COOL is Yunnan” series of new travelling routes, more amazing routes have been introduced to the market.
In addition to registering in the group, you can also get the same participation opportunities by participating in the “Travelling in Yunnan” super player recruitment.
“You Play We Pay”, the “Best Job in the World” recruitment program has a total exposure of 2.8 million, attracting players from all walks of life to register once it was launched.
After fierce competition and layers of screening, 2 super players won the ” Best Job in the World “: Yunnan photographer Rao Xin born in 1994 and Post-80s Guan Hengzhi born in Liaoning and settled in Yunnan. They became the super players of the group.
Rao Xin shared his feelings and understanding with camera as the pen and video as the picture. Guan Hengzhi was addicted to the travel and didn’t want to come back. “Most unforgettably was the explanation by Mr. Long about the Yunnan snub-nosed monkey. I could feel his love for this lovely creature,” he said.
So what are you still hesitating about? Become a super player. Let’s go and see “How COOL Yunnan is”.
Release ID: 13383