poweRBrands tests players’ decision-making abilities
July 15, 2010 — Facebook users can now play the role of a marketing executive at a cutting-edge company with the new poweRBrands social media game from Reckitt Benckiser.
Once players have signed up in Facebook they then begin their progression from “green” marketing executive to global president. How well they do is entirely driven by the strategic choices and tactical decisions players make along the way as they move up the corporate ladder. Tasks get progressively harder and points more difficult to accrue to make players really think about the decisions and risks they are taking as they move from task to task.
Anna Moulton, Northern European Regional HR Director for Reckitt Benckiser, said “poweRBrands is part of a serious initiative to make learning about industry and marketing both relevant and fun.
“We hope that the lure of fun challenges, tasks and the competitive element of playing with your friends and colleagues will prove a real draw.”
The game is supported by a Facebook fan page where players will be able to exchange news and catch up on game changes and innovations. They’ll also be able to give feedback, provide ideas for new themes, and get all the latest information on poweRBrands.
Currently running in beta form, the game is already up on Facebook and is being road tested by a small group of invited Facebookers. The game goes live at all on July 19.
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