01/14/2013 (press release: FCS) // [email protected] Since the beginning of their social media marketing campaign, FCS’ Facebook page has become a buzz of activity surrounding advances in hospitality technology. From the page’s launch, it has attracted over 900 hotel industry-oriented connections. With a page “Like” milestone around the corner,...

09/11/2012 (press release: Tess) // Portland, Oregon, USA // Tess McBride Sparkloft Media, a Portland, Oregon based social media agency, was recognized with Travel Weekly gold and silver Magellian Awards within the Travel Destinations category for its work on Facebook campaigns with South Africa Tourism and Travel Oregon. “Being selected as a Magellan Award Winner is...

08/08/2012 (press release: x29662x) // Denver, CO // Jared Vegan As trends rise and fall on social media daily, there’s a new group emerging as of late amongst US & UK teens. If you have ever browse Tumblr or YouTube, it is likely you have seen them. The new ‘social media darlings’ of sorts, Karrueche Tran, C.KHiD, the Westbrooks girls, &...

08/13/2012 (press release: FrankieCervantes) // Harrisburg, PA, United States // Ken Arch MARCO Promotional Products, a marketing and promotional product company, is making a significant effort to increase the importance of suicide prevention by offering awareness wallet cards to the public at no charge. When Dick Nelson, chief executive officer at MARCO Promotional Products,...

07/24/2012 (press release: emilie.legrand) // Leicester, England // Jessica Ward With an increasing amount of news stories being broken via social media as opposed to press releases and news wires, digital PR techniques are becoming ever more important. In order for PR to evolve, brands and agencies should consider combining traditional PR techniques with digital practices,...

06/08/2012 (press release: Online PR) // Chesterfield, Derbyshire, United Kingdom // Lizzy Crofts Auto Windscreens has appointed acclaimed agency Uber to develop, implement and manage a decidedly ‘furry’ social media campaign, ‘Wheels of Squeal’, which features a chipmunk, badger and gerbil. Having expanded significantly over the last year, winning new business...

05/24/2012 (press release: emilie.legrand) // Punch Communications Barely a month after its launch, P&G’s brilliant ‘Thank You Mom’ campaign has made an incredible impression online, not only by reaching millions of people, but also by moving them to share emotional responses across social networks. The combination of powerful human storytelling with subtle...

04/26/2012 // Orlando, FL, USA // ~ Social Media Gal ~ // Sherri Lyn Giguere Businesses are tapping into social media marketing to increase brand awareness,...

04/11/2012 // Orlando, FL, USA // ~ Social Media Gal ~ // Sherri Giguere Just how is hospitality using social media? From placing the hotel concierge on...

01/04/2012 // Market Harborough, UK // emilie.legrand // Punch Communications Long gone are the days of taking journalists out to lunch to secure coverage for a press release. As technology continues to develop, more journalists are moving away from accepting traditional pitches from PRs to more innovative and social methods, says PR Company Punch Communications. “Media...